Toy Fair 2010 Kicks off in New York Festivities kicked off last week ushering in Toy Fair 2010. Mattel hosted two events last Friday spotlighting its partnership with World Wrestling Entertainment as well as new careers for Barbie. WWE Superstar Triple H joined Mattel and…
Bravado Signs Superstar Artists Bravado, the global music merchandising company, has signed artists Rihanna, Mariah Carey, Alicia Keys, and Whitney Houston to create merchandise in support of each artist’s individual recent release and concert tour. All four chart-topping superstar divas will be touring in 2010…
Walmart Signs Deal with Li & Fung Walmart Stores, Inc., recently announced a new global sourcing strategy that involves the creation of Global Merchandising Centers, a change in leadership and structure, and a strategic alliance with Li & Fung, the global sourcing organization. Walmart first…
Warner Bros. Brings Bugs Bunny to the Symphony Warner Bros. Consumer Products announced that Bugs Bunny on Broadway will celebrate its 20th anniversary in 2010 with a newly-created concert sequel, Bugs Bunny at the Symphony. The new concert, as well as the original Bugs Bunny…
Mattel Celebrates Barbie’s 125th Career with Global Campaign Mattel is celebrating Barbie’s 125th career this year by kicking off a global campaign to further inspire girls by partnering with The White House Project and Take Our Daughters and Sons to Work Foundation, as well as…
