Search Results for: Tru kids brands

TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us

Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.

The Dr. Lisa Brands Company to Showcase First Baby JP Toys at ABC Kids Expo

The Dr Lisa Brands Company will showcase the first infant toys in the Baby JP line, based on the designs of modern artist J Pierce, during the ABC Kids Expo in Las Vegas this month before they arrive at retail later this summer. The new Baby JP infant toys are each designed with the freshness of J Pierce’s street art and to aid infants along their journey of sensory and brain development in a fun and engaging way. The range will be launched in the market for Fall 2024.

Fun in Motion Coins a New Buzzword for Construction Toys With A Little Twist: Confluxion

Clean up in Aisle 800 takes on a whole new meaning at this year’s Astra Marketplace. Retailers searching for something truly special to fill their 4th quarter shelves will be dazzled (again) as they fill up their order books with Fun In Motion Toys. Look for them on both sides of the aisle at Booths 804 and 809 and get your hands on the brand new Nockles, the acclaimed TECTI, the beautiful, newly packaged HyperTiles and Wandini Glow.0 and the latest styles of Shashibo. It’s true! No one can sit still when playing with Fun In Motion Toy’s range of playthings so be ready to move and groove at Marketplace. In fact, they’ve coined a whole new toy category within Construction Toys called Confluxion. Confluxion is an evolution of construction toys in that there’s a building element to them, but they also move or flex.

KidStuff Public Relations Signs Four More in 2024 as 30th Anniversary Celebration Continues

KidStuff Public Relations continues to pop the champagne corks as its 30th Anniversary year has more good news to share. Four toymakers have signed with the storied PR agency headed by Lisa Orman, named twice as a Wonder Woman by Women In Toys (WIT) as one of the industry’s top thought leaders on kids’ stuff. As of April 2024, KidStuff PR is the Agency of Record for Fun In Motion Toys, Top Secret Toys, MEAVIA and Purpose Toys. Each toy company adds something truly special to the Toy Aisle. Childhood and young adulthood is all about play and these four toymakers make sure all ages, all ethnicities and all abilities are seen and included.

Cameo Kids Welcomes Iconic Sesame Street to its Platform

Cameo Kids is introducing two beloved Sesame Street characters to its platform, Elmo and Cookie Monster, creating personalized messages for children and fans of all ages. Cameo Kids is a unique platform enabling parents and loved ones to book personalized Cameo videos featuring favorite family entertainment stars, whether for birthdays, congratulations, bedtime, holidays, or just an everyday “we love you!”  On November 15th, Elmo and Cookie Monster will become the first Sesame Street characters to join Cameo Kids.

Kids Preferred Collaborates with Sesame Workshop to Bring Sesame Street Infant Toys to Families

American toy manufacturer Kids Preferred is collaborating with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, on a new line of infant toys for families.  After wrapping up a successful exhibit at NY Toy Fair 2023 last week, Larry Presser, President & Chief Revenue Officer, announced this week the toy and gift manufacturer will create five Sesame Street licensed product lines: Infant Plush, Infant Developmental Toys, Soft Books, Jack in the Boxes and Wooden Toys.