Following NERF’s exciting partnership announcement with massive digital creator, MrBeast (AKA Jimmy Donaldson), comes the reveal of the NERF Pro Gelfire X MrBeast Full Auto Blaster. The new blaster was officially revealed today by the popular creator himself in his latest giveaway challenge video and is now available for pre-order at Hasbro Pulse, Walmart, Target and Amazon.
The Toy Authority, the leader in short form video focused on toys, announced today the winners of the 2022 People’s Play Awards. Consumers had cast their votes for their favorite toys across 17 categories helping to create a list of the most-wanted products just in time for the holiday shopping season. “The high voter turnout showed the consumer’s passion for toys,” said Jim Silver, CEO of TTPM/ The Toy Authority. “While many categories were close, the current popularity of Squishmallows, LEGO,Barbie and Hot Wheels really stood out. The People’s PlayAwards are designed to amplify a variety of play patterns across different categories to help holiday shoppers see some of the most popular toys for this holiday season.”
On December 10th and 11th the 2022 Holiday Chicago Toy & Gift Fair (CHITAG), North America’s largest toy & game fair open to the public, will be resuming their annual in-person event after a 2-year hiatus due to COVID. This marks the 20th year for CHITAG, which will take place at a new venue this year: the Donald J. Stephens Convention Center in Rosemont (5555 N River Rd Rosemont, IL 60018). As one of the only toy and game fairs open to the public, thousands of families expected to attend will experience immersive events, interactive exhibits and activities for all ages. This year’s highlights include a Gel Blaster Activation, craft and build at the Spaghetteez booth, fan favorite the Oscar Mayer Wienermobile, Giant Jenga games, the Beer and Board Game Garden is back, plus magicians and characters including Greg Heffley from Diary of a Wimpy Kid, sports mascots, and booths with the hottest holiday toys and games from industry leading companies.
More than 300 people from 20 countries gathered under the lights at the Epiphany Center for the Arts in Chicago, and another 260 via livestream, to celebrate and honor the winners of People of Play’s 15th annual Toy & Game International Excellence Awards (The TAGIE Awards). The event, which was back in person for the first time in two years, was sponsored by Disney, Oxford Games, Mattel, The Michael Kohner Corporation, Hasbro, TOMY, Longshore, Nextoy, Spin Master, Super Impulse, Backdrop.com, Peggy Brown Creative and Barry and Jason.
Pretty Green has teamed up with Subbuteo, one of the icons of British football from Hasbro, a global branded entertainment leader, on a collaboration that not only includes a limited edition Pretty Green x Subbuteo game and figurine but also an entire range of co-branded clothing comprised of a track-top, bucket hat, key ring and four different t-shirts. The collection will launch in the UK and be available online for US residents.
Hasbro and Riot Games have unveiled the all-new NERF LMTD X League of Legends Jinx Fishbones, a new blaster inspired by Jinx, one of the most played characters from video-game franchise League of Legends. League of Legends is one of the most-played competitive games in the world, played by more than 20 million people across 145 countries every day. In League of Legends, Jinx is an impulsive character, bringing her own chaotic brand of pandaemonium wherever she goes. With her iconic rocket launcher Fishbones, she unleashes the loudest blasts and brightest explosions, leaving a trail of mayhem and panic in her wake.
All new from the innermost depths of the swamp, the Shrek x Kiddo Collection from award-winning future culture company Mighty Jaxx is now available. This exclusive collection rewinds the clock for Shrek, Donkey and all other fan favorites of the cast, showing us what they looked like during their preschool days and accompanied by play-pretend props! The Shrek x Kiddo collection is now live for sale on MightyJaxx.com.
People of Play, the organization known for championing toy and game innovators around the world, will honor outstanding achievements at the 15th Annual Toy & Game International Excellence Awards (The TAGIEs) on November 19, 2022. Under the theme “The Great Reconnect” and sponsored by Disney, Oxford Games, Mattel, The Michael Kohner Corporation, Hasbro, TOMY, Longshore and Nextoy, the evening’s festivities, which kick-off at 6:00pm, will take place for the first time at the Epiphany Center for the Arts in Chicago. The 1800’s historic building which was once a church has become a cultural hub for art, entertainment and events. The after-party will begin immediately after the TAGIEs inside The Catacombs beneath the hall.
The Toy Association trends team announced the top toy trends of the 2022 holiday season — from toys that immerse families in magical play experiences away from their devices, to purpose-driven play that introduces children to diversity, environmental causes, and social issues. The trends are backed by extensive product research and tracking by The Toy Association trends team throughout the year, as well as a OnePoll survey commissioned by the Association which gauged 2,000 U.S. parents’ attitudes about toys, play, and what is really driving their toy purchases.