Search Results for: hasbro

LEGO Meets Transformers: Engage Brick Mode!

Leading global toy companies, the LEGO Group and Hasbro, Incorporated (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.

YuMe Introduces’Stranger Things’ Upside Down Capsule

YuMe, the award-winning global toy brand recognized for its innovative, market-led approach, has announced its partnership with one of the most popular series ever produced by Netflix, Stranger Things. In the run-up to the launch of season 4, YuMe is introducing The Stranger Things Upside Down Capsule, the retro 80’s unboxing experience fans have been craving!

Monopoly Launches Worldwide Throwback Token Vote

Hasbro, Incorporated (NASDAQ: HAS), a global play and entertainment leader, launched an all-new campaign, Monopoly Throwback Token Vote, which gives fans across the globe a chance to bring back one of six retired iconic tokens from their childhood – Thimble, Wheelbarrow, Iron, Boot, Horse & Rider, or Money Bag. The Monopoly tokens are changing… but which will win the vote?! Beginning April 28, fans worldwide can visit www.monopolytokenvote.com to choose one Throwback Token popularized in the 1990s that they’d like to see in the next generation of the Classic Monopoly game and vote one of the current tokens out. Voting will last for three weeks and conclude with Hasbro revealing the results of the vote to determine which Throwback Token will make the cut!

Kick off the Spring 2022 Season with the TTPM Most Wanted List

TTPM, the leader in video product reviews for toys, baby, and pet gear, has released their Spring Most Wanted 2022 List. The list features the best products kids are wishing for this season across three different categories: Entertainment, Imagination and Outdoor Play.

Toy Foundation Welcomes Four New Members to its Board of Trustees

The Toy Foundation welcomes four new members to its Board of Trustees to help further its philanthropic mission to serve and support children locally and around the world. The Board is comprised of 20 accomplished industry professionals and continues to be led by Chair Andrew Weiner.

PlayMonster Welcomes Dianne Lauble as New Director of Inventor Relations

PlayMonster Group LLC is pleased to announce the appointment of Dianne Lauble to the role of Director, Inventor Relations, effective immediately. Lauble will expand the company’s growing relationships with the inventor community, while working to develop the company’s leadership and innovation with the next wave of inventors, creators, and designers in the toy, activity/craft and games industry.

ShopTalk Episode 18: Super Impulse President Alan Dorfman

On this episode of ShopTalk, we sat down with President of Super Impulse, Alan Dorfman, to discuss all things miniature! Known as the “King of Mini Toys” Alan has created some mini classics like the Mini Etch-A-Sketch, the ‘Worlds Smallest’ toy line, Garbage Pail Kids, Mini Super-Soaker and more! Hear all about Super Impulse’s upcoming plans for 2022, their NEW Pop Taters in partnership with Hasbro, Alan’s thoughts on e-commerce + supply chain in the toy industry, and his love of collectible toys!