Search Results for: moose toys

Ronnie Frankowski Named as New Global President for Moose Toys

Moose Toys has announced that 20-year industry veteran, Ronnie Frankowski has been promoted to the role of Global President.  Frankowski will be responsible for leading the global senior leadership team to deliver on Moose’s rolling strategic plan, including meeting annual commercial and functional objectives, in-line with the business’ purpose and values. “Ronnie is a proven global leader who knows how to get results,” said Paul Solomon, CEO at Moose Toys. “We know that his exceptional leadership qualities, his unique ability to facilitate a leading culture and his extensive industry experience both at Moose and elsewhere, will enable us to take Moose to the next level!” 

Moose Toys Unleashes Beast Lab, a First-of-its-Kind Experiment-Based Playset

Moose Toys, a leading innovator in the toy industry, combines several of its signature play patterns — multi-layered creative playsets, action figures and storytelling — in this year’s hottest holiday toy, Beast Lab. From start to finish, this first-of-its-kind interactive playset engages kids in an experiment-based process as they create their own beast: a jaw-some shark-inspired electronic action figure to save the world. Beast Lab will be available at major retailers nationwide online Sept. 1 and in-store Oct. 1. Prior to launch, Beast Lab has already received early toy industry buzz with a Creative Toy of the Year nomination from The Toy Foundation.

Moose Toys Signs Agreement With Paramount for Sought-After Teenage Mutant Ninja Turtles Property

Moose Toys, a leading innovator in the toy industry, has acquired a license for Paramount’s Teenage Mutant Ninja Turtles. Under the new licensing agreement, the toymaker’s popular action-packed Akedo brand will be the first Moose Toys line of products to get the Ninja Turtle treatment. Akedo game pieces will feature the classic characters from the classic animated series and are on shelves now, ahead of the upcoming film, Teenage Mutant Ninja Turtles: Mutant Mayhem, in theatres August 2, 2023. The agreement also allows for cross-collaboration with additional original brands from Moose Toys. Plans include the “Heroes in a Half Shell” debuting as characters in an upcoming line for Heroes of Goo Jit Zu in 2024.

Moose Toys Enters Doll Category with Magic Mixies Pixlings and Launches Magic Mixies Magic Lamp

Moose Toys, a leading innovator in the toy industry, continues to expand the universe of its global sales phenom, Magic Mixies. The toy maker predicts Magic Mixies will top holiday wish lists for the third consecutive year, as it takes the “real magic” experience to the next level with two new products, including an entrance into a new category: dolls. First is Magic Mixies Magic Lamp with a wish-granting Genie Mixie, and next is the Magic Mixies Pixlings, a trio of dolls that kids magically create inside a potion bottle.

WildBrain CPLG Stirs Up a Cauldron of New Partnerships for Moose Toys’ Magic Mixies Mixlings

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit and sell-out success, Magic Mixies. These partnerships build on the global success of Moose Toys’ core toy program for the property, which spans the Magic Mixies Magic Cauldron and Magic Mixies Magical Crystal Ball, alongside a growing line of Magic Mixies Mixlings collectibles. With an expanded content offering now featured across YouTube and Netflix, the raft of new partnerships offer fans of the franchise new ways to enjoy this innovative and magical brand.

Moose Toys’ Licensing Program Expands with a Multi-Year Global Partnership Agreement with Universal for Illumination’s Despicable Me and Minions

Moose Toys, a leading product and marketing innovator in the toy industry, has entered into a global partnership with Universal Products & Experiences as master toy licensee for the world’s most successful animated franchise of all-time, Illumination’s Despicable Me and Minions. Under the new multi-year licensing agreement, the toymaker’s first wave of products will feature an extensive line of action figures, playsets, roleplay and collectibles as well as co-branded toys, including Moose’s Heroes of Goo Jit Zu, for the release of Despicable Me 4. Toys are scheduled to be on shelves late spring 2024 ahead of the film’s theatrical release on July 3, 2024.

Hollie Holmes Joins Moose Toys as Vice President Global Licensing

Moose Toys, a leading innovator in the toy industry, announces that industry veteran Hollie Holmes joins the company as vice president global licensing. She will be based out of the company’s US operation in El Segundo, Calif. beginning June 5. In this leadership position, Holmes is responsible for driving the global long-term strategy for the department to maximize growth for Moose’s inbound licensed portfolio of brands and flanker segments. “The opportunity to join Moose and be a part of the thoughtful and strategic global growth of its licensing portfolio presented a not-to-be-missed next step in my career,” said Holmes. “Moose is renowned for innovation with its own brands, as well as taking licensed brands to the next level, and I look forward to continuing to build on successful licensing initiatives.”

Bulldog Licensing and Moose Toys Make Magic Mixies a Licensing and Broadcasting Success

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced major wins in licensing, broadcasting and at retail for Moose Toys’ Magic Mixies. New product launches and continuing success for both product sales and the new-to-Netflix kids’ show are boosting an already phenomenally successful brand, which continues to grow within and beyond the toy category – with more licensing extensions signed or on the way.

Moose Toys’ Magic Mixies Content Launches Globally on Netflix

Moose Toys’ Magic Mixies brand, which has dominated hot holiday toy lists two years running, is making moves to reach even more kids by launching its content on Netflix. Magic Mixies has more than 12.7 million views on YouTube, and is now making magic on Netflix with two Magic Mixies specials. The specials include content from Magic Mixies season one and two, which follow Sienna, a young girl who unlocks a glittering pathway to Mixia, a mystical land filled with magic creatures (spoiler alert: it’s the Mixlings!) and new adventures. Both specials are available in five languages: English, French, German, Spanish and Portuguese, further solidifying Magic Mixies’ worldwide appeal.