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Hollie Holmes Joins Moose Toys as Vice President Global Licensing

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Moose Toys, a leading innovator in the toy industry, announces that industry veteran Hollie Holmes joins the company as vice president global licensing. She will be based out of the company’s US operation in El Segundo, Calif. beginning June 5.


In this leadership position, Holmes is responsible for driving the global long-term strategy for the department to maximize growth for Moose’s inbound licensed portfolio of brands and flanker segments.


“The opportunity to join Moose and be a part of the thoughtful and strategic global growth of its licensing portfolio presented a not-to-be-missed next step in my career,” said Holmes. “Moose is renowned for innovation with its own brands, as well as taking licensed brands to the next level, and I look forward to continuing to build on successful licensing initiatives.”


Throughout her impressive career, Holmes has been dedicated to identifying, securing and implementing partnerships with leading global entertainment, gaming, celebrity, influencers, toy and pop culture brands in the US and abroad. She has held various leadership positions with Mattel and most recently served as the head of global licensing with PlayMonster Group LLC.


“Hollie is a dynamic thought-leader and rainmaker in the Licensing community and a perfect fit with our Moose WOW culture. She’s the perfect leader to help drive our long-term strategic plan for Partner Brands as we aim to take a quantum leap forward in this space,” said Ronnie Frankowski, chief commercial officer, Moose Toys.


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Hollie Holmes – Vice President Global Licensing, Moose Toys