Friendly Unofficial Networking (F.U.N.) Events Light Up Las Vegas Licensing Expo

Friendly Unofficial Networking (F.U.N.) launched a series of successful in-person networking events this week in Las Vegas to complement the Licensing Expo 2023 trade show. The week of F.U.N. events kicked off on Monday (June 12) with a Monday F.U.N.day Pool Party in the beach bungalows at the Mandalay Bay Resort and Casino Pool. The bungalows were hosted by Striker Entertainment, Most Management, Reemsborko, Toikido and Studio2pt0. The day party consisted of informal networking, pool food, frozen drinks, and inner tube rides on the lazy river. The informal pool event was packed all day long with guests dropping in and out between meetings and summits.

The Genius of Play Launches ‘Emotional Wellness Playbook’ During Mental Health Awareness Month

From exploring emotions through games to practicing empathy, the new “Emotional Wellness Playbook” from The Genius of Play, The Toy Association’s nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, offers a curated collection of play-based activities that teach kids how to express their feelings in healthy ways while having fun. Developed in partnership with recognized mental health expert, Starr Therapy Founder, and Certified Holistic Health Coach Talia Filippelli, The Genius of Play’s new resource for parents and educators is launching just in time for Mental Health Awareness Month this May, when mental health advocates will be sparking conversations about reducing the stigma around mental health. The digital playbook features 12 play ideas for kids ages 3+ that effectively tackle the five key components of emotional intelligence: emotional self-awareness, self-regulation, motivation, empathy, and social skills.

Licensing International Announces 2023 Excellence Awards Finalists

Licensing International is proud to announce the full list of finalists for the prestigious 2023 Excellence Awards, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. The 2023 Excellence Awards feature 201 finalists in 30 categories. More than 850 submissions were reviewed by a panel that includes 200 judges from 20 countries. Several new categories were introduced this year, including the award for Most Impactful Service Provider, which honors companies that help the industry run more effectively, including accounting and law firms, brand protection and approval software companies, and design agencies. And the Best Sustainability Initiative award recognizes a licensed product or product range that is making measurable improvements in sustainability.

Design Edge: No Simple Steps to Inventing

If you were to search the internet for information on how to bring your product idea to reality, you are bound to find dozens upon dozens of companies, gurus, consultants and coaches offering pay-to-play courses on how to make millions as an inventor. While some of them may indeed offer sage advice, others will sell you “simple steps” and “guideline method” programs to “ensure success”. Others will tout the merits of licensing as the golden ticket. However, even with all this help, the reality is that there is no simple method to finding success as an inventor. According to an Edison Nation poll, 78% of inventors believe that their invention will earn them a minimum of $1 million dollars, and 54% of them believe it will earn them over $5 million. Yet, only less than 3% of them will even sign a licensing agreement, let alone make any money! These “gurus” often tend to peddle false realities through cults of personality, oversimplifications, and saccharine cheer-leading, all while playing up to the notion that your one idea will be life-changing.

Moonbug Announces Global Launch of CoComelon Hugmees by Squishmallows

Moonbug Entertainment, a subsidiary of Candle Media, has announced the global launch of CoComelon HugMees, a new collection from the number one plush brand Squishmallows by Jazwares. Following a successful launch in the US, the collection will be shown at Nuremberg Toy Fair from February 1-5, 2023. The CoComelon HugMees by Squishmallows will be the latest addition to the squad of high-quality plush toys with ultrasoft materials. Featuring the beloved CoComelon characters wearing their pajama onesies, the collection includes fan-favorite JJ and his best friends Cody, Nico, Nina, Cece, and Bella.

Learning Resources, Educational Insights, and hand2mind Offer $1.7M in Philanthropic and Community Support in 2022

Educational toy companies Learning Resources, Educational Insights and hand2mind advanced their mission to bring learning to life with donations totaling more than $1.7M in monetary and product support to a wide variety of philanthropic organizations in 2022. “Our mission is to bring learning to life,” said Sari Winick, Global Chief Marketing Officer. “To that end, we are proud to have helped a wide variety of philanthropic organizations that support children and families during 2022.”

Spin Master to Acquire the HEXBUG Brand and Portfolio of Creative Robotic Technology

Spin Master Corporation, a leading global children’s entertainment company, announced it has reached an agreement to acquire the HEXBUG brand of toys from award-winning toy company, Innovation First International, Inc. First entering the market in 2007, HEXBUG products feature robotic technology with ingenious movement inspired by nature, giving kids a whimsical and imaginative play experience. HEXBUG products appeal to kids’ innate love for remote control and fast-moving creatures that exhibit fascinating life-like behavior. With over 100 different toys that range from buildable playsets to battling robots, HEXBUG products bring fun and excitement to robotics and foster children’s creativity to fuel hours of imaginative playtime.

Hape Supports 10th Annual ‘Christmas with the Curry’s’ Holiday Event

The 10th Annual Christmas with the Curry’s kicked off the holiday season and spirit with a major charitable drive at Bridge Yard in Oakland, California, supporting 500 local Oakland families on Sunday, December 11th. Among the many charitable partners, Hape had the honor of supporting more than 2,000 participants with wrapped branded product to take home. Each family went home with more than $2,000 worth of gifts inspired by Stephen and Ayesha Curry’s Eat. Learn. Play. Foundation – a perfect match and fit for Hape’s “Love Play, Learn” mantra.

Beacon Communications Expands Leadership Team

Beacon Communications, a division of Integrated Marketing and Media Agency, Beacon Media Group, has announced a series of new appointments to leadership in order to support its next phase of growth and enhance operational efficacy in the new year. The agency is focused on its global brand strategy and strong foundation within the family, toy, gaming, and lifestyle industries, with a commitment to expanding into new markets.