Moonbug Entertainment, a subsidiary of Candle Media, has announced the global launch of CoComelon HugMees, a new collection from the number one plush brand Squishmallows by Jazwares. Following a successful launch in the US, the collection will be shown at Nuremberg Toy Fair from February 1-5, 2023.
The CoComelon HugMees by Squishmallows will be the latest addition to the squad of high-quality plush toys with ultrasoft materials. Featuring the beloved CoComelon characters wearing their pajama onesies, the collection includes fan-favorite JJ and his best friends Cody, Nico, Nina, Cece, and Bella.
“At Moonbug, we are always looking at ways to bring the best entertainment and storytelling to our fans. Providing them with lovable toys of their favorite characters to expand storylines and bring them to life at home is a fun way to do that,” said Duncan Tate, Global Head of Hardlines for Moonbug Entertainment. “Jazwares is uniquely positioned to bring our vision to life – with Squishmallows as the number one plush brand, and CoComelon as a leading preschool show, children everywhere will fall in love with these toys.”
“Collaborating with Moonbug on the launch of CoComelon HugMees by Squishmallows brings preschoolers an ultrasoft and uniquely lovable way to play and interact with their favorite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing, Jazwares. “We know kids and families will love discovering JJ and friends HugMees that have been masterfully designed for the most comforting of playtime moments and perfect for nurturing young imaginations.”
The CoComelon HugMees by Squishmallows collection launched at Target this month and will be available at retailers worldwide this fall.
CoComelon’s mission is to support kids in their foundational years through positivity. The franchise models positivity and supports preschoolers’ learning through songs. The learning themes include developmentally appropriate milestones, social-emotional learning, and hard skills such as colors, shapes, numbers and letters.
CoComelon is the most-watched brand on YouTube Kids globally with more than 4 billion monthly views and 150 million fans, and is available in more than 20 languages, including ASL.