WildBrain Partners with Ukrainian Glowberry for Brave Bunnies

WildBrain, a global leader in kids’ and family entertainment, has partnered with Ukrainian kids’ producer Glowberry to bring the beloved Brave Bunnies preschool brand into its portfolio of kids’ and family franchises. Under the arrangement, WildBrain has assured the continuation of the popular Brave Bunnies series which was disrupted by the Russian invasion of Ukraine. Working together with Glowberry and the leading Ibero-American animation studio, Ánima, WildBrain will now lead the global management of Brave Bunnies, leveraging its 360° capabilities across production, distribution and consumer products. Brave Bunnies was created by Olga Cherepanova, co-founder of Glowberry and Creative Producer on the series.

PLAYMOBIL & Disney Form New partnership & First License for the PLAYMOBIL Toddler Portfolio

Iconic Disney characters will be coming soon thanks to the formation of a brand new licensing agreement between Disney and PLAYMOBIL for their toddler product range. Six playsets inspired by Disney’s Mickey and Minnie Mouse as well as Winnie the Pooh, Tigger and Piglet will be launched summer 2023 for fans of all ages. Each of the Disney playsets includes multiple educational features based on three connected learning stages, that support a child’s individual development. Thus, parents can easily choose the right toy to help improve their toddler’s skills.

Licensing International Announces 2022 Rising Star Award Recipients

Licensing International is pleased to announce that six licensing professionals will receive the 2022 Rising Star Award. For the last ten years, Rising Stars from around the world have been nominated by their peers and recognized for their contributions to, and passion for, the global brand licensing industry. “We are thrilled to shine a spotlight on the talented young professionals who will become the future leaders of our global brand licensing community,” said Maura Regan, President of Licensing International. “Licensing International would also like to say a huge thank you to our Rising Stars committee members, who have the difficult task of selecting among the best of the best.”

Orders Now Open for 3-IN-1 Hess Flatbed Truck with Hot Rods

Hess Corporation announced its Holiday ‘22 season with the release of the Hess Flatbed Truck with Hot Rods on sale exclusively at HessToyTruck.com with 9 Energizer batteries included. Anticipate those sights and sounds on Christmas morning with the 42 lights and 4 realistic sounds from this revved up 3-in-1 toy truck set. “Gift givers will cherish joyous moments of the kids immersing themselves in valuable imaginative play with this action-packed truck and hot rods trio” said Justin Mayer, Hess Toy Truck General Manager. “Millions of families over nearly 60 years have included the gifting of a Hess Toy Truck as part of their yearly holiday tradition.”

Paramount Consumer Products & Experiences UK Pays Tribute to Six Brave Little Heroes at the PAW Patrol Awards Ceremony

Paramount Consumer Products & Experiences UK proudly showcased its annual PAW Patrol Awards presented by celebrity mum of three, Vogue Williams, at London’s Soho Hotel on Saturday 8th October. Six of the UK’s bravest little heroes were honored with trophies at the exclusive star-studded ceremony where Vogue and her son Theo were joined by a host of celebrity families including Lauren Goodger, Imogen Thomas, Joe Garratt, Shelby Trible, Amy Willerton plus some of the UK’s most popular parenting influencers.

Compartés and Care Bears Partner For a Limited-Edition Chocolate Collaboration

Compartés, the nation’s hippest and trendiest chocolate shop, teams up with Care Bears, the loveable and huggable bears from Care-a-Lot, this October 4th to create a limited-edition chocolate bar. The Compartés x Care Bears Rainbow Chocolate Bar features Compartés artistry with the popular Care Bears to bring colorful retro packaging and a fun decadent chocolate bar. The Compartés x Care Bears Rainbow Chocolate Bar is crafted with their classic white chocolate incorporated with a fruit burst of strawberry, blueberry, orange, and lemon flavors. Each flavor is represented in the chocolate bar to create a colorful gradient rainbow in the iconic triangle cuts to make Compartés’ sweet edible art.

Hasbro Unveils Strategic Partnerships with MrBeast and Luka Dončić to Launch New NERF Pro Gelfire & Social Content

Hasbro, Incorporated, a global branded entertainment company, has announced NERF brand partnerships with massive digital creator, MrBeast, AKA Jimmy Donaldson and big-time philanthropist and basketball All-Star, Luka Dončić. The 2-year partnership with MrBeast kicks off this fall, bringing NERF together with one of YouTube’s most-viewed creators of all time through another exciting social content campaign. The popular creator and NERF are also working together on a NERF blaster collab to be revealed and launched for preorder. NERF has been rapidly rising in the digital space, being the first Hasbro-owned brand to join TikTok last year that continues to pump out fun, hilarious and unique content. By collaborating with such a prolific content creator, the brand is sure to keep fans buzzing.