Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organization and the industry’s preeminent voice for the advancement of women, has announced the election of nine members to its Board of Directors.
Moose Toys, a leading innovator in the toy industry, has found ‘magic’ in the licensing of its popular brands, and it is poised to do so again with Magic Mixies Mixlings, a new collectible line based on global sales phenom Magic Mixies Magic Cauldron and The Legend of Akedo, an action-packed line of collectibles that represents the toymaker’s biggest boys’ brand launch to date. WildBrain CPLG, licensing agency for the two brands, will be hosting the toymaker at its booth (#E154) during the Licensing Show in Las Vegas, May 24-26, 2022, for vendors interested in partnering with the brands. WildBrain CPLG represents Magic Mixies Mixlings in the U.S. and Canada from its dedicated North America office; the company has the global licensing rights for The Legend of Akedo.
Spin Master Corp (TSX: TOY), a leading global children’s entertainment company has teamed up with Kingston University in London, expanding its Toy Invention Program into Europe. Commencing September 2022, the one-year course series will be offered through Kingston University’s School of Arts faculty and aims to inspire and nurture future generations of toy inventors.
After this year’s earlier cancellation and the announcement of rescheduling and a potential move, The Toy Association has just announced that New York Toy Fair will not be changing locations in 2023. The next New York Toy Fair will take place at long-time NYTF host Javits Center from Saturday, September 30th to Tuesday, October 3rd 2023. During the conference call, the Toy Association also stated that they have entered a multi-year commitment with the Javits Center through 2025.
People of Play has announced its first series of quarterly educational webinars targeting industry marketing and PR pros. The first session will be April 21st from 1pmET -4pmET; the session will kick-off with a keynote speaker (TBA) followed by break-out sessions on topics requested by attendees. Topics have been vetted from both agency and brand view point. The session will end with networking in the virtual POP Pub.
Cra-Z-Art, a prime manufacturer in the U.S.A and leader in trendy toy, activity, art and school supply products, has teamed up with The Toy Foundation to aid children and families that have been directly impacted by the war in Ukraine.
Toys for Tots, the U.S. Marine Corps’ premiere community action program, distributed an unprecedented 22.4 million toys, books, and games to nearly 8.8 million children in need in 2021. While the affects of the pandemic continued to create challenges, Toys for Tots provided record breaking support to families and children in times of need. Toys for Tots is more than a Flagship Children’s Christmastime charity – our goal is to provide year-round hope to families in need.
Oregon-based Hog Wild Toys, LLC has welcomed Steve Markey as the new Vice President of Sales and Marketing for North America, it was announced today by Jy Liao, president. In his new role, Markey will take the reins on all marketing initiatives and lead the Hog Wild North American sales teams with a strong directive to focus on the novelty foundation of the company.
2021’s Relentless Focus – The Toy Association pushed back on threats to your companies through advocacy in major cities, state capitols, throughout Washington, DC, and in dozens of capitols around the world. Our blend of pro-business, pro-safety, pro-child activism stopped misguided new regulations or legislation that did not add to product safety, while our fight against trade barriers and unwise policies helped further protect the business of toys.