Spin Master Expands Its Toy Invention Program into Europe at Kingston University in London

Spin Master London School Art Kingston

Spin Master Corp (TSX: TOY), a leading global children’s entertainment company has teamed up with Kingston University in London, expanding its Toy Invention Program into Europe. Commencing September 2022, the one-year course series will be offered through Kingston University’s School of Arts faculty and aims to inspire and nurture future generations of toy inventors.


The program is the first continuing education program in Europe to teach the critical creative and business processes of toy invention, including inventive thinking, concept creation, user-centered design, sustainability, prototyping and marketing of toys, games and interactive experiences, combined with applicable knowledge and insight into the toy industry.


“Since inception, Spin Master has been fueled by it’s drive for continuous innovation with both internal capabilities and a powerful network of external inventors globally – including a rich network based in the UK,” said Amy Pruzansky, Spin Master’s SVP of Global Advanced Concepts Team. “The Toy Invention Program at Kingston University is uniquely tailored to this thriving market, leveraging our incredible relationships with a robust inventor network that offers tremendous value to the course for students.”


“We are delighted to be partnering with Spin Master to bring to life the first Toy Invention Program in the UK,” said Rebecca Davies, Head of Department for Foundation Studies and Short Courses at Kingston School of Art. “Drawing upon a rich resource of inventors, designers, innovators, makers, tinkerers and dreamers, we intend to play around with the toolkit for future toy inventors.”


“We’re devoted to play in our everyday thinking and making at Kingston School of Art and feel privileged to work with the magic of students’ inspiring, informed, inventive ideas,” Kieran O’Connor, TIP program lead at KSA. “We’re so excited to connect and collaborate closely with kindred spirits at Spin Master, our fellow TIP programs and with worldwide toy inventor communities.”


The Toy Invention Program originally started in Israel, offered through Shenkar College of Engineering, Design and Art at the Department of Continuing Education, and has since expanded to Ryerson University (Toronto, Canada) and Doshisha University (Kyoto, Japan) with plans for further expansion into Hong Kong this year.


To learn more about the Toy Invention Program at Kingston University please visit