Search Results for: toys r us

Puma & Squishmallows Launch Ultra-Soft-Inspired Fashion Collab

Global sports brand PUMA and Jazwares, a global leader in toys and licensing have unveiled the PUMA x Squishmallows collection inspired by everyone’s favorite ultra-soft plush. PUMA styles meet the world’s most popular plush personalities in this new colorful collection that’s perfect for any day full of fun. The PUMA x Squishmallows collection features various footwear styles for all ages inspired by Cam, Lola, and Winston as well as apparel pieces for the little ones including tees, hoodies, and shorts featuring your favorite Squishmallows characters.

Barbie Celebrates 65th Anniversary of Inspiring Girls to Recognize Their Full Potential

Mattel, Inc (NASDAQ: MAT) announced its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary. Since the brand’s inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from encouraging self-expression through dress-up to playing out any of her 250+ careers.

Windows of Wonder: FAO Schwarz Showcases Colorful Debut of Decora Girlz

The fabled windows of FAO Schwarz at Rockefeller Center were aglow with vibrant hues as the iconic retailer unveiled the delightful Decora Girlz doll line, a new creation from the toy innovators at Cepia, LLC. Decora Girlz has officially taken over New York City’s most famous toy store with a jaw-dropping Decora Girlz window display for all of Rockefeller Center to enjoy, giving spectators a sneak peek of what’s inside. The immersive shopping experience begins with a dedicated Decora Girlz feature shop, displaying the complete collection of five-inch Decora Girlz collectibles and eleven-inch Decora Fashion Girlz, as well as the Decora Girlz Sticker Store Playset. Not only will FAO Schwarz be the first place to find eleven-inch Decora Fashion Girlz Sweetie and Luna characters, but they’ll be offering sweet surprises each weekend in March including a chance to win a Decora Girlz Influencer Box as seen on TikTok!

Super Impulse Launches Stinktacular New Collectible with Release of Gross-out Brand Stink Blasters

Super Impulse is preparing to make a BIG STINK in 2024, with the nostalgic return of Stink Blasters, the gang of collectible misfits designed to tickle the funny bone while offending the olfactory senses. In a daring move to thrill and repel the toy market, Super Impulse has resurrected the brand with complete disregard for good taste! Stink Blasters originally launched in 2003 in over 30 countries with millions of units sold, experiencing worldwide success. Responding to the persistent demand for gross-out toys, Super Impulse, renowned for its success in high profile licensed, functional miniatures, adds Stink Blasters to its stelar portfolio alongside best-selling brands like World’s Smallest, collectible licensed Micro Figures, and co-branded Potato Head Poptaters.

JAKKS Pacific reports Q4 and Full Year Results for 2023

“For the third consecutive year we have met or exceeded our key financial full-year targets” said Stephen Berman, CEO of JAKKS Pacific. “The year began with the challenge of revenue comparisons with a 2022 hit-driven blockbuster product line, but we also saw opportunities for gross margin improvements with a normalized supply chain. Gross and operating margins improved year-over-year despite a $80+ million decline in Net Sales, generating over $66 million in operating cash flow for the year.

KessCo Announces Licensing Partnership with Toei Animation

KessCo is ecstatic to announce its licensing partnership with legendary anime studio Toei Animation for the two fan-favorite franchises One Piece and Digimon, which are both celebrating their global 25th anniversaries this year. As part of this exciting collaboration, initials plans for licensed products include two upcoming tabletop titles as well as several outdoor spring/summer toys, all scheduled to release in 2024-2025. “Having the opportunity to create play experiences for One Piece and Digimon is a dream come true,” shares Alex Kessler, CEO of KessCo. “We are dedicated to finding the joys in life through play, whether it be outdoors, at the beach, or in our living rooms. Coming together to just PLAY is the ultimate goal, and bringing our favorite anime licenses into these experiences is a natural blending of two worlds that are incredibly meaningful to us.”

Cepia Introduces the World to Decora Girlz, a Fashion Forward Doll Brand

Cepia, a leading innovative toy company, announces the official launch of its highly anticipated doll collection, Decora Girlz. Available this month at Walmart, Amazon and FAO Schwarz Rockefeller Center in New York City, the vibrant Decora Girlz line encourages endless selfexpression, embracing one’s unique qualities, and allows for customization by styling and decorating a collection of nine themed doll characters. Taking inspiration from the colorful spirit of the Decora Kei fashion style, Decora Girlz by Cepia empowers children to decorate and celebrate themselves through a creative play pattern filled with the brightest attire and accessories. 

TV Rights for Puffin’s ‘Where’s Spot?’ Have Been Optioned for TV by Guru Studio

Puffin, part of Penguin Random House Children’s UK, is pleased to announce that the TV rights to its best-selling and hugely popular children’s book series Spot, have been optioned by Guru Studio, an industry leader in animated storytelling. Eric Hill’s loveable puppy Spot first appeared in 1980 in the first ever lift-the-flap storybook, Where’s Spot? and has since become a perennial best-seller with over 65 million books sold worldwide. The books have been translated into over 60 languages including braille and sign language across more than 20 formats including lift-the-flap books, board books and novelty titles with Puffin releasing new titles every year. The bestselling series has enjoyed notable recent growth throughout many key global territories including the US and Australia. In the UK, over 1 million Spot books have been sold since 2020 alone, more than double the volume sold in the prior 4 years.

Top Toy Trends From The American Specialty Toy Retailing Association (Astra) To Kick Off 2024

The American Specialty Toy Retailing Association (Astra), composed of local retailers, manufacturers, Certified Play Experts, and toy industry professionals, surveyed a group of independently owned retailers about the toy trends they’re seeing so far for 2024. Based on their insight… it’s safe to say – that it will be a very fun year! “Our small retailers are on the front lines with consumers, having conversations, and seeing first hand what’s hot every day,” said Sue Warfield, President, Astra.“ They are the perfect resource to help us determine trends for the first part of 2024 and this year they have not disappointed. We’re excited to see these trends and watch as what’s hot continues to evolve throughout the year.”