Super Impulse Joins Forces with Asmodee Entertainment to Expand World’s Smallest with CATAN and Spot It! Licenses

Super Impulse and Asmodee Entertainment are launching two new extensions to the World’s Smallest franchise for 2024 with new, licensed World’s Smallest CATAN and Spot It!. The new properties will debut at New York Toy Fair (NYTF) this Fall and join a robust lineup of licensed IPs under Super Impulse’s catalog of collectible, playable, miniatures. CATAN is one of the best-known brands in tabletop gaming, with over 40 million units sold worldwide, whilst Spot It! (known as Dobble outside of North America) is the award winning visual perception gaming phenomena from Asmodee’s Zygomatic studio. World’s Smallest is best known for bringing well-loved toys, games, characters, and collectibles to the world of miniatures in fully-functioning form. The new releases will allow fans to enjoy these contemporary classic favorites in a mini, but mighty, pocket sized format.

Jazwares Announces Winter Wonderland at New York Toy Fair

Jazwares, a leading global toy company, returns to the long-awaited New York Toy Fair with a sleigh ride full of this holiday season’s must-have toys, collectibles, costumes, and pet products across its vast portfolio of popular brands. Jazwares is in the Top Five toy manufacturers (Circana, July 2023) and holds the industry’s hottest toy licenses and owned IP including plush sensations Squishmallows and BumBumz.

Alan Hassenfeld and Hassenfeld Family Foundation Donate $1 Million to Purpose-Driven Charities for Hasbro’s 100th

To commemorate 100 years of delivering the wonder of storytelling and the exhilaration of play to audiences across the globe, Hasbro has announced that Alan Hassenfeld and The Hassenfeld Family Foundation will donate $1 million to four purposeful charities benefiting kids and families everywhere: Games for Change, Hasbro Children’s Hospital, One Tree Planted and Toys for Tots. Hasbro is empowering its passionate fan base to choose how the $1M donation will be distributed. Beginning September 22 at the fan-favorite virtual event, Hasbro Pulse Con 2023, and running until November 30, fans can vote for one of the four charities to donate to through each purchase they make on HasbroPulse.com.

Jazwares Named Master Toy Licensee for Hit Metaverse Game Royale High

Jazwares, one of the world’s fastest-growing toy companies, today announced that it has secured a master toy agreement with popular fashion role-playing metaverse experience Royale High for an all-new toy line including game-inspired fashion dolls set to launch fall 2024. Jazwares will also serve as a licensing conduit for Royale High to create a robust portfolio of consumer products that will bring the popular gaming world to life via a 360-degree cross-category licensing program spanning apparel, beauty, home decor, and more. As the biggest fashion-based property in gaming with over 105 million users and 9 billion play sessions, Royale High has taken the gaming world by storm, offering players a fun and engaging virtual environment where fashion and style take over. Jazwares will seamlessly translate the Royale High gaming experience into the world of toys with a line of dolls and accessories coupled with exclusive game codes for matching virtual items. Additionally, Jazwares Costumes Division will be designing and developing costumes and fashion-forward roleplay accessories timed to the fall Halloween season.

Toy Fair Pavilion to Debut at January 2024 Temps at Dallas Total Home & Gift Market

Dallas Market Center, the leading B2B marketplace in the U.S. for gifts and home décor, and The Toy Association, the business trade association representing hundreds of companies involved in the toy, play and youth entertainment industry, have jointly announced the debut of the Toy Fair Pavilion during The Temps at Total Home & Gift Market, January 10-13, 2024. The market in January will be the largest winter presentation of temporary exhibits in more than twelve years and will feature more than 1000 booths across five distinct product neighborhoods. The Toy Fair Pavilion, located on the 12th floor of the World Trade Center, will feature exhibitors representing the most important brands in toys and youth entertainment, bringing a plethora of toys, puzzles, games, educational products, plush, art activities, dolls, action figures, licensed products, and more to buyers shopping the show. Youth merchandise is among one of the hottest categories in retail and represents more than $100 billion in global economic impact.

Super Impulse Brings Pop-Culture-Fueled Showcase to New York Toy Fair

Super Impulse is making a big return to New York Toy Fair (NYTF) this year with hot new releases from its flagship and emerging brands: World’s Smallest, Poptaters, 3.75, Micro Figures and Minis-in-Minis Sugar Buzz, featuring Hershey brands. From September 30th to October 3rd, attendees are invited to visit booth 1935 to see their favorite brands and characters come to life in dynamic, collectible form!

The Licensing Awards 2023 Announces Winners

The winners of the 2023 Licensing Awards have been crowned in a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration. The event opened with a special message from Angry Birds’ Red, before Jakki Brown, director at Max Publishing (which owns and organises The Licensing Awards), officially welcomed everyone, saying: “It is incredible seeing everyone here at what is the largest Licensing Awards event for many, many years. I have a feeling it will be a night to remember. Tonight, there are almost 1,300 of us here all to celebrate everything that is great about our industry. These awards exist only because of you. Licensing, to be successful, needs everyone to work together. This event is testament to the enormous talent, passion, commitment and engagement from all strands of our industry.”

MGA Entertainment Appoints MEABRANDS as Licensing Agent for MENA

MGA Entertainment, one of the largest and fastest growing toy and entertainment companies in the world, has appointed MEABRANDS as its licensing agent in select categories to continue the momentum of its portfolio of brands in the Middle East and North Africa (MENA) region. Under the agreement, MEABRANDS will represent L.O.L. Surprise!, Little Tikes, Bratz and Rainbow High licensing for the MENA region in mainly the Food & Beverage and Promotional categories.

WildBrain Teletubbies Give ‘BigHugs!’ to New Licensing and Content Partners Around the World

WildBrain, a global leader in kids’ and family entertainment, is continuing to deliver new and colorful ways for fans of its perennially popular Teletubbies to engage with the much-loved franchise around the world. New licensing partnerships and content deals expand the brand into additional categories, with growth in the digital space and fresh promotional activations in key markets. Highlights include a brand-new e-commerce site, new apparel ranges from Dolls Kill, multiple fan-focused activations, location-based events in China and a previously announced global partnership with leading lifestyle retailer MINISO.