Events News

Super Impulse Brings Pop-Culture-Fueled Showcase to New York Toy Fair

Super Impulse Toy Fair

Super Impulse is making a big return to New York Toy Fair (NYTF) this year with hot new releases from its flagship and emerging brands: World’s Smallest, Poptaters, 3.75, Micro Figures and Minis-in-Minis Sugar Buzz, featuring Hershey brands. From September 30th to October 3rd, attendees are invited to visit booth 1935 to see their favorite brands and characters come to life in dynamic, collectible form!


From grandiose to pocket-sized, Super Impulse shrinks iconic characters and items from fan-favorite licenses without sacrificing an ounce of their iconic might. NYTF attendees can discover new additions to World’s Smallest, featuring functional miniature replicas of their favorite toys, games, and characters! The brand recently announced the addition of CATAN and Spot It, which will join a suite of exciting licenses that are set to be unveiled for the first time at the convention. Following Mattel’s relaunch, Super Impulse has The World’s Smallest Barney plush! Find the popular Bananagrams word game, Tudor Electronic Football, and Radio Flyer Tricycle in working, pocket size versions. Nostalgic toys and games enthusiasts can find iconic Hasbro licenses in the mix, with World’s Smallest Easy Bake Oven, Game of Life, Trivial Pursuit, and many more!


Unleash giant joy from pint-sized treasures with Micro Figures, where iconic characters and superheroes come to life in 1.25 inches. Super Impulse is delving further into the miniature trend with extensions of this must-have line, allowing collectors to add articulated figures of their favorite pop-culture classics to their collections. Coming in 2024, NYTF attendees can also check out Star Trek, Hatsune Miku, and Monster High Micro Figures, for the first time!


Enthusiasts willing to branch out at a larger scale will enjoy new reveals from 3.75” – the brand that brings palm-sized figures that come with a base and diorama card for bite-sized play and display. Super Impulse will be teasing new licenses at the show, including Hatsune Miku, Jay and Silent Bob, Star Trek Next Generation and from the Netflix sensation, Wednesday!


“New York Toy Fair has always been a great venue for us to start meaningful dialogue, learn, and have fun as a brand,” said Alan Dorfman, Super Impulse Co-Founder. “With countless new IPs coming down the pipeline across our various brands, we’re looking forward to capturing feedback in real time and showcasing our proudest work at this iconic event.”


Showgoers are in for a sweet treat at the Super Impulse booth, as it’s gearing up to showcase its latest extension to its Minis-in-Minis Sugar Buzz line, with licensing partner Hershey’s under its helm! With the most unique miniature collectibles anywhere, collectors can discover this toy line’s miniature candy replicas that open up and contain 2, 3, or 4 of the teeniest, tiniest confections ever! Peel back the layers of imagination with Poptaters where your favorite characters are creatively crafted into collectible, character-filled figures! The Super Impulse booth will include the latest wave of releases with characters like Teenage Mutant Ninja Turtles, Star Trek Spock, Hatsune Miku, Sesame Street Bert and Ernie, and Silent Bob, as well as new 2024 preview licenses, Paul Stanley (KISS), Stranger Things, Squid Games, and Wednesday! And look for the relaunch of the gross, stinky but irresistible Stink Blasters! 8 repulsive characters to collect!