Licensing News

MGA Entertainment Appoints MEABRANDS as Licensing Agent for MENA

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MGA Entertainment, one of the largest and fastest growing toy and entertainment companies in the world, has appointed MEABRANDS as its licensing agent in select categories to continue the momentum of its portfolio of brands in the Middle East and North Africa (MENA) region.


Under the agreement, MEABRANDS will represent L.O.L. Surprise!, Little Tikes, Bratz and Rainbow High licensing for the MENA region in mainly the Food & Beverage and Promotional categories.


Founded in 1979, MGA Entertainment has built a diversified portfolio of award-winning and globally recognised brands. The company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series that appeal to girls and boys of all ages.


Founded in 2022, MEABRANDS is a young and dynamic middle east licensing agency with the mission to promote quality and professionalism in the licensing business, producing revenues for Licensors and Licensees.


MEABRANDS brings 25 years’ worth of expertise and international experience with a team consisting of highly successful managers with multiyear experience, deep understanding of the business, flexibility, and advanced way of communication.


“It is fantastic to see MGA Entertainment in our portfolio, the company that for decades always introduced innovative successful products in the market. We are aiming to provide the best licensing business opportunities in promotions and consumer products to the middle east market, at the same time supporting and empowering the toy strategy of MGA through a comprehensive licensing program.” – Friderico Gatti, CEO, MEABRANDS.


“We at MEABRANDS couldn’t be more excited with the opportunity to represent the diverse portfolio of MGA Entertainment who has enjoyed significant global success. Through this partnership we are looking forward to further strengthening and expanding the consumer presence of these beloved brands through merchandise, promotions, and entertainment with the best partners in the business.” – Nikhil Nayyar, Head of Licensing, MEABRANDS.


“We are looking forward to partnering with MEABRANDS to expand and grow our licensing business in the MENA region. Their expertise in licensing in this region, combined with their strong group of clients, makes them the perfect match with our globally recognized and loved brands.” – Mindy Puente-Escalera, Senior Vice President, Global Licensing, MGA Entertainment.