Global Toy Company Wyncor Signs with ACD Distribution for Mid-Tier and Specialty US Retail Distribution

Wyncor, the newly established global toy company committed to creating innovative and imaginative toys aligned with its intellectual properties and premium brands, has signed a distribution agreement with ACD Distribution, a leading distributor in the toy and game industry, to distribute the company’s products to mid-tier and specialty retailers across the U.S. The announcement was made by Helena Perheentupa, COO, Wyncor.

Women in Toys, Licensing & Entertainment Announces New 2024 WiT Foundation Scholarship

Building on the success of its long-standing scholarship program, Women in Toys, Licensing & Entertainment (WiT) continues to develop women leaders with the launch of the new 2024 WiT Foundation Scholarship, an application-based scholarship open to female students. The revamped 2024 program is designed to reach more women than ever before. It will support students who are pursuing undergraduate degrees in industry-related fields. The scholarship includes a financial award of $5,000, a oneyear WiT membership, career-focused programming, enrollment in WiT’s Ruth Handler Mentorship Program, access to internship and job postings, and more. Award recipients will also be invited to attend WiT’s Wonder Women Awards Gala in Los Angeles on September 13, 2024, where they will be recognized alongside industry professionals.

Mystic Moose and WowWee Join Forces To Create Planet Mojo Toys Connected to Blockchain

Planet Mojo, a leading web3 gaming ecosystem, and WowWee, an award winning global toy company with such hits as Fingerlings and Robosapien, have announced a collaboration to create toys and products around the Planet Mojo IP, characters and lore. The toys will bring the physical and virtual worlds together by connecting the real world toys with Planet Mojo’s in-game Digital Collectibles (NFTs).  At its heart, Planet Mojo is a story about nature vs technology set on a mysterious planet with a deep history. Its evolving narrative is told through games, cinematics and other media extensions with visually stunning clan “Champions” and the “Mojos”, who they are committed to protecting. The Mojos are plant based creatures sprouted to protect the planet after a mysterious object strikes the planet, spreading a technological virus across the land and its creatures. 

Amazon MGM Studios Unveils Robust Merchandising Plan for ‘Fallout’

Amazon MGM Studios has announced a multifaceted licensing program for the upcoming, post-apocalyptic series, Fallout, which is exclusively premiering on Prime Video on April 11th and is based on the best-selling global video game franchise. Fifteen licensing partners across categories including apparel, accessories, collectibles, beverage, and more are part of the launch for the merchandising program, along with an Amazon storefront where visitors can indulge their Fallout fandom. The robust line-up will help form the foundation for the evolving Fallout franchise where fans of the series can continue to enjoy the characters and storylines once they finish their binge of the initial season. The licensing program is inspired by the new storylines and characters from the upcoming Prime Video series.

Purpose Toys Naturalistas Make Wellness and Self-Care a Priority for Kids

In celebration of National Self-Care Day April 5th, Purpose Toys, the largest African American-owned, internationally distributed, culture-driven toy company in the nation (and leader of Natural Hair texture dolls and accessories for kids), makes wellness and self-care an integral part of play. Naturalistas are the world’s first full line of fashion dolls to honor the culture and nuance of Natural Hair. Carried internationally and across major retail outlets, Naturalistas were created to celebrate children with coily, curly, loc’d, and naturally textured hair.

Dr. Seuss Enterprises Has Big Plans to Show at Licensing Expo 2024

At the 2024 Licensing Expo, Dr. Seuss Enterprises will showcase a range of new initiatives including the roll out of new consumer product lines, breakthrough initiatives, new entertainment projects, as well as the growth of their longstanding portfolio partners. Dr. Seuss Enterprises, a leading global children’s entertainment company, continues to stay dedicated to promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. For over three decades, Dr. Seuss Enterprises has stayed true to their vision of inspiring generations of readers and driving their status as a true pop culture and entertainment mainstay by inking hundreds of licensing deals in virtually every category and accelerating its global entertainment presence fueled by several new projects in development with the world’s most respected studios, creators and publishers.

TCG Toys Taps Lindsay Karbum as New VP of Global Sales as Company Marks its 25th Anniversary

TCG Toys has announced the appointment of Lindsay Karbum, as Vice President Global Sales joining the Toronto-based company as it celebrates its 25th anniversary. In her role, Karbum is charged with driving and growing TCG’s key product categories, including SURE-LOX puzzles, Imaginmats play mats and FleXfigs collectible figures, as well as other key brands, with an omni-channel strategy, and focus on providing accounts with newness and unique positioning.

Cuesta Licensing Launches an Innovative Boutique Licensing Agency Focused on Representation for Diverse Intellectual Properties

By representation of a diverse group of award-winning women and their intellectual properties, Marlene Cuesta proudly announces the launch of Cuesta Licensing, an innovative boutique licensing agency focused on creativity, connection, and collaboration. Equipped with over a decade of experience as a Licensor working with entertainment and corporate brands such as Bob the Builder, Lamborghini, Tecate, Dos Equis, and General Motors—Cuesta Licensing is on the fast track to become a huge player in the toy and entertainment licensing industry.

New Steam Accredited Toy List From The Toy Association Offers 25 Engaging Toys For Kids

The Toy Association has unveiled its STEAM Accredited Spring into Learning Toy List, which includes 25 officially accredited STEAM (science, technology, engineering, arts, and math) toys that will help kids learn through play. With 62 percent of U.S. parents now considering how their toy purchases can help foster key STEAM concepts, this list features a variety of hands-on building sets as well as imagination-fueled activity sets that invite kids to explore natural sciences, engineering, and more.