Search Results for: toys r us

Epic Storyworlds Launches Dedicated Roblox Game Development Studio ‘Freeground’

Independent kids content creation company Epic Storyworlds – founded by seasoned children’s entertainment executives Steve Couture and Ken Faier and a sister company to Faier’s Epic Story Media – is launching Freeground, an online experience studio focused on fan engagement through Roblox experiences. Freeground’s first collaboration with the global entertainment development company Falcon’s Beyond will feature an entertainment destination including a theme park and games based on its Katmandu intellectual property (“IP”).

Miko Expands Consumer Robotics Portfolio With Square Off Acquisition

It’s a match made in consumer robotics heaven: Miko, a global leader in AI robots for kids, has acquired a majority stake in Square Off, a startup known for AI-driven automated board games. Miko has acquired 70 percent of Square Off, giving complete exit to existing investors. With the acquisition, Miko will expand its product line beyond the AI robot companions that put it on the map. Miko’s eponymous kids robots use AI to deliver playful learning experiences for children ages 5 and older.

Paramount Consumer Products & Experiences UK Pays Tribute to Six Brave Little Heroes at the PAW Patrol Awards Ceremony

Paramount Consumer Products & Experiences UK proudly showcased its annual PAW Patrol Awards presented by celebrity mum of three, Vogue Williams, at London’s Soho Hotel on Saturday 8th October. Six of the UK’s bravest little heroes were honored with trophies at the exclusive star-studded ceremony where Vogue and her son Theo were joined by a host of celebrity families including Lauren Goodger, Imogen Thomas, Joe Garratt, Shelby Trible, Amy Willerton plus some of the UK’s most popular parenting influencers.

Super Impulse Rocks ‘n Rolls Out the All-New Pet Rock

Super Impulse, the leader in retro and contemporary miniature toys and collectibles is honored to announce its exclusive rights to one of the most iconic novelty items of the 20th Century. The “Official” Pet Rock is back and makes its return to store shelves near you! Originally released in 1975, Pet Rock was an instant success as a hilarious and low cost, low maintenance “pet” – obedient, clean, quiet, and not likely to run away or spoil your carpet. Now 50 years later, Pet Rock is back, “boulder” than ever, and incredibly, doesn’t look a day older!

SodaPup Duckies Lick Mat Selected as Finalist for Pet Product News Editor’s Choice Award

SodaPup Founder and CEO, Adam Baker announced that the SodaPup Duckies lick mat has been selected by Pet Product News as a Finalist for their annual Editor’s Choice Awards.
“We’ve had a tremendous response to our emat lick mat products in the past year and we are working hard to keep innovating in this category.” Baker said. “The Duckies lick mat is part of a growing collection of lick mats designed for use in the tub. These products feature suction cups on the back which can be used on the side of the tub, on the fridge, or on smooth flooring such as tile.” Baker noted.

Play-Doh, Nickelodeon, and Paramount Consumer Products Partner to Create Iconic Slime Line

Play-Doh, the trusted #1 brand in arts and crafts, Nickelodeon, and Paramount Consumer Products announce their partnership to create the ultimate and iconic Slime for kids and adults. Have the slime of your life with the satisfying sensory experiences of the 2023 product line up including a variety of slime textures, big volume, and customizing kits. Products will be available on January 1, 2023, at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America.

Hasbro Announces the NERF Brand’s First Official Sport ‘NERFBALL’ with Donald Driver

Hasbro, Incorporated, a global branded entertainment company, has unveiled the NERF brand’s first-ever officially organized team sport, NERFBALL. Since 1969 when the beloved brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters, apparel and much more. With several in-person and digital experiences, sports collaborations and the recent launch of Murph, the brand’s first-ever mascot, NERF has transformed itself into a true active play lifestyle brand. What started with a simple NERF ball more than 50 years ago comes full circle through a cutting-edge competitive sport, NERFBALL.

Hasbro Unveils Strategic Partnerships with MrBeast and Luka Dončić to Launch New NERF Pro Gelfire & Social Content

Hasbro, Incorporated, a global branded entertainment company, has announced NERF brand partnerships with massive digital creator, MrBeast, AKA Jimmy Donaldson and big-time philanthropist and basketball All-Star, Luka Dončić. The 2-year partnership with MrBeast kicks off this fall, bringing NERF together with one of YouTube’s most-viewed creators of all time through another exciting social content campaign. The popular creator and NERF are also working together on a NERF blaster collab to be revealed and launched for preorder. NERF has been rapidly rising in the digital space, being the first Hasbro-owned brand to join TikTok last year that continues to pump out fun, hilarious and unique content. By collaborating with such a prolific content creator, the brand is sure to keep fans buzzing.

La Borinqueña Flies Into Action for Puerto Rico

Just short of the 5-year anniversary of Hurricane Maria’s landfall in Puerto Rico, Hurricane Fiona has brought devastating floods and power outages once again to the island. Edgardo Miranda-Rodriguez and his Brooklyn based independent creative services studio, SOMOS ARTE, created La Borinqueña (pronounced “la Borinˈkenya”) superhero as a symbol of hope from the wake of destruction left by Hurricane Maria.  Now, La Borinqueña is, once again, stepping into rescue-mode and is sending out a call to action for those individuals and organizations looking to get involved in the recovery and reconstruction efforts in Puerto Rico.