Search Results for: toys r us

The Toy Foundation and Children’s Hospital Association Announce 2022 Children’s Hospital Grantees

The Toy Foundation (TTF), the charitable organization for the North American toy industry and Children’s Hospital Association, which represents over 200 children’s hospitals in the nation, announced the Children’s Hospital Play Grants program will fund more than $385,000 in play therapy projects and activities at 19 children’s hospitals in the United States. The projects selected are designed to improve pediatric care through the healing power of play at hospitals that serve communities of the greatest need. For the second year, The Toy Foundation is partnering with Children’s Hospital Association to carry out the program. 

BBC Studios Adds Twelve New Partners to Rapidly Growing Bluey North America Licensing Program

BBC Studios, distributor and licensor for the international preschool hit Bluey, is again adding to its growing list of licensing partners with inventive new products to meet strong consumer demand for more ways for kids to fully immerse themselves in the world of Bluey. The announcement comes in the lead up to the new Bluey giant character balloon debuting at the 2022 Macy’s Thanksgiving Day Parade.

Mattel Renews Licensing Agreement with The Pokémon Company International

Mattel, Incorporated announced that it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce its popular Pokémon toys and building sets under its MEGA property. As a partner to The Pokémon Company International and by way of its MEGA brand, Mattel has over the years produced buildable characters, playsets, building blocks and sets featuring some of the most popular Pokémon in the beloved entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means they can create new MEGA products for Pokémon fans for years to come.

PlayMonster Launches Crafty Cakes & Little Knitty Bittys

Just in time for a season of indoor crafts and activities, PlayMonster announces the launch of their newest Crafty Cakes and Little Knitty Bittys brands for families looking to create fantastic decorative cake designs, or adorable yarn outfits for an animal friend! Whatever your crafting interests, if you love adorable crafts, you’ll love these! Crafty Cakes and Little Knitty Bittys are set to introduce a world of exciting activities that are ready for your holiday wishlist. “We understand parents are always on the lookout for products that can bring new and engaging experiences to their children,” says Lisa Wuennemann, global VP marketing communications at PlayMonster. “With Crafty Cakes and Little Knitty Bittys, we’re excited to see children spend time away from a screen and try out these new activities.”

Orders Now Open for 3-IN-1 Hess Flatbed Truck with Hot Rods

Hess Corporation announced its Holiday ‘22 season with the release of the Hess Flatbed Truck with Hot Rods on sale exclusively at HessToyTruck.com with 9 Energizer batteries included. Anticipate those sights and sounds on Christmas morning with the 42 lights and 4 realistic sounds from this revved up 3-in-1 toy truck set. “Gift givers will cherish joyous moments of the kids immersing themselves in valuable imaginative play with this action-packed truck and hot rods trio” said Justin Mayer, Hess Toy Truck General Manager. “Millions of families over nearly 60 years have included the gifting of a Hess Toy Truck as part of their yearly holiday tradition.”

L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collaboration Encourages Fans to ‘Let Their Champion Out’

L.O.L. Surprise! has teamed up with FIFA to encourage fans to ‘let their champion out’ with the launch of an all-new, super sporty and fun series of co-branded collectibles to celebrate the FIFA World Cup Qatar 2022. Get ready to hit the field starting now with the limited edition L.O.L. Surprise! x FIFA World Cup Qatar 2022 Collection, featuring 12 different dolls to collect – 10 of the qualifying countries who will compete in Qatar, as well as a FIFA Fan and an ultra-rare Referee doll! Each doll will also include an exclusive, limited edition L.O.L. Surprise! trading card, as well as seven surprises to unwrap and accessorize each mini doll.

Toy Association Names Top Toy Trends for Holiday 2022

The Toy Association trends team announced the top toy trends of the 2022 holiday season — from toys that immerse families in magical play experiences away from their devices, to purpose-driven play that introduces children to diversity, environmental causes, and social issues. The trends are backed by extensive product research and tracking by The Toy Association trends team throughout the year, as well as a OnePoll survey commissioned by the Association which gauged 2,000 U.S. parents’ attitudes about toys, play, and what is really driving their toy purchases.

WowWee Launches My Avastars at Retail and Brand New Game Online

WowWee, an innovative and leading toy manufacturer, has launched their ambitious My Avastars product line. Not only that, but the brand new My Avastars online game has now officially gone live, bringing even more dimension to the line of highly customizable toys. With the launch of both digital and physical platforms, My Avastars is shaping to be a big mover for Holiday 2022. The line was selected by TTPM as a Most Wanted item for 2022 in their Imaginative and Roleplay category, and was recently featured in their 2022 Holiday Showcase.