Ultra Power Battle Game Trending Among Kids and Collectors

Just a couple of months ago, Expand Your Mind LLC launched its Ultra Power Battle Game, proclaiming its new product as the best flippin’ game of the year, a play on words for the fun token collecting challenge strategy game. The lofty claim wasn’t just playing with phrases. Right now, the Ultra Power Battle Game is capturing the praise from experts and influencers as one of the top trending games, travel items, and leading forecast as a hot holiday product.

Caroline Mickler Ltd Brings its Diverse and Original Portfolio to BLE

Caroline Mickler Limited, an award-winning, independent licensing agency which builds licensing programs for a number of major brands, will be at stand A162 at BLE 2022 with a range of brands that underline the diversity and originality of its portfolio. They include The Beatles, Yellow Submarine, Stanley Kubrick’s iconic films The Shining, A Clockwork Orange, Full Metal Jacket, and 2001: A Space Odyssey, The Masked Singer and The Masked Dancer, Fifty Shades of Grey, Horrid Henry, Toxic Waste Hazardously Sour Candy and the latest Caroline Mickler Limited signing, Molang, the kawaii digital sensation – and a brand very much for our time.

Bulldog Prepares Impressive Portfolio for BLE

Bulldog Licensing is readying its hand-picked portfolio of brands as the industry prepares to return to Brand Licensing Europe at ExCeL London, from the 20th – 22nd September, 2022. Consisting of iconic evergreen properties such as Care Bears, Popeye and Sesame Street, as well as British institution, the Royal Astronomical Society, new and exciting brands like Odo, Magic Mixies and Gus the Itsy Bitsy Knight, and key lifestyle names such as ROUTE 66 and Guide Dogs, the Bulldog Licensing portfolio reaches every demographic with products covering all categories.

TONKA’s 75th Birthday Kicks Off Epic TONKA Playcation With Brand Spokesperson Shaquille O’Neal

Basic Fun!, a leading global marketer of toys and consumer products and Master Toy licensee for TONKA, along with licensor Hasbro, Incorporated, a global play and entertainment company, announce the kick-off of the TONKA Playcation, on the beloved brand’s official 75th birthday. The campaign calls on families to put down their screens and take a “Playcation” together with their favorite TONKA vehicles.

Caroline Mickler Ltd Adds Two Major New Licenses to Horrid Henry Campaign

Caroline Mickler Limited, an award-winning, independent licensing agency which builds licensing programs for a number of major brands, has signed two new licenses for Novel Entertainment’s internationally renowned Horrid Henry brand. Winning Moves, a maker of international family favorite games, has launched a special Horrid Henry edition of the classic Top Trumps card game. Games, toys and arts and crafts developer John Adams Leisure, meanwhile, is planning a Horrid Henry version of its popular book-making studio Bookeez.

Kids2 Fills Void on Baby Aisle with Launch of Baby Einstein Connectables

Kids2, a global company that designs holistic solutions to help early-stage parents and families, announced the launch of Baby Einstein Connectables, an innovative STEAM inspired line of multi-sensory, magnetic activity blocks that ignite baby’s curiosity. This latest Baby Einstein line is connectable, collectable and offers infinite possibilities for creative play and learning.

Smart Teddy Lets Moms Vent with ‘Smart Teddy Mom Challenge’

What is your biggest parenting challenge? Is it getting kids to brush their teeth? Getting them to sleep? Learn their ABCs? Whatever it is, Smart Teddy, the interactive talking teddy bear, wants to know. In advance of National Teddy Bear Day, September 9th, Smart Teddy is calling on moms to share their biggest parenting challenge in the Smart Teddy Mom Challenge for a chance to win a $500 spa gift card and a connected plush toy Smart Teddy, while nine runner ups will win their own Smart Teddy.