Mattel Partners with Save the Children to Help Improve the Lives of Kids in Rural America

Mattel, Incorporated (NASDAQ: MAT) and Mattel Children’s Foundation have announced that they are partnering with Save the Children to invest in the next generation. From August 28 through October 1, when shoppers purchase select Barbie, Matchbox, and Little People items at Target stores nationwide and online at Target.com, a portion of the retail price from each sale, up to a certain amount, will be donated by Mattel to Save the Children’s U.S. rural education programs which help children build the language, literacy, numeracy, social and emotional skills they need to succeed.

Komarc Launches Smack the Snack on Jack

When two-year-olds get frustrated or even angry, they throw tantrums. But what can you do if you’re eight or nine? Mental health experts say it is okay to physically throw something, safely. Komarc, makers of hilariously entertaining toys, suggest you Smack The Snack On Jack and laugh aloud while you are at it! No one can have the blues with Jack around. 

The Pokémon Company International Announces $25 Million Philanthropic Initiative Across Several Organizations

For 25 years, the Pokémon brand has been delivering joy and entertainment to fans around the world through video games, the Pokémon Trading Card Game, animation, and more. Now, The Pokémon Company International, the company responsible for the brand outside of Asia, announced it is committing a minimum of $25 million USD over the next five years to organizations dedicated to improving the lives of children and supporting social equity.

The Toy Foundation Announces Toy of the Year (TOTY) Awards Finalists for 2022

A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for the 2022 September’s Toy of the Year (TOTY) Awards. A long-treasured event, The Toy Foundation’s (TTF) TOTY Awards celebrate the creativity of the toy and play community and recognize the industry’s collective philanthropy for the benefit of children in need.

Spin Master Expands Digital Games Ecosystem with Acquisition of Nørdlight

Spin Master Corporation, a leading global children’s entertainment company, has announced the acquisition of Nørdlight, a digital game studio based in Stockholm, Sweden. The acquisition supports Spin Master’s plans to grow revenue and penetration within digital gaming as well as leverage its proprietary intellectual property across all three creative centers: Toys, Entertainment and Digital Games.

ZAG Launches New Global Toy Division and Promotes Helena Perheentupa to Spearhead New Initiative

Award-winning global independent animation studio ZAG has launched a new global toy division to be spearheaded by Helena Perheentupa, former ZAG Vice President Central and Northern-, Eastern Europe & Russia. The new toy arm is a division of ZAG Play—formerly known as ZAG Lab—which includes the licensing and merchandising, promotions, and gaming groups. The announcement was made by Jeremy Zag, CEO & Founder, to whom the ZAG Play division reports.

FoxMind Launches Match Madness Duo at Gen Con and Receives Rave Reviews

It’s finally here, Match Madness Duo, the highly anticipated follow-up to the best-seller Match Madness from the award-winning toy and games manufacturer and distributor, FoxMind. Unveiled last week at Gen Con, the largest annual event dedicated to tabletop gaming and culture in North America, the new game did not disappoint, and offers the perfect blend of engaging puzzles and speed driven dexterity challenges that are sure to bring fun and excitement to your next family game night.