Search Results for: toys r us

Highlights Brings Education and Adventure to Summer Travels

Highlights’ summer lineup of products allows kids to journey far beyond their destination, with captivating stories and expressive gear that transform them into little explorers. From glow-in-the-dark graphic tees and backpacks to on-the-go activity books filled with age-appropriate fun that parents can feel good about, Highlights has you covered. Whether you and the family are taking a road trip, gearing up for a long airplane ride or are simply spending some time at grandma’s, Highlights will help bring the adventure while keeping kids engaged in learning.

2022 Baby Independent Innovation Award Winners Announced

The Baby Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive baby care industry, has announced the winners of their 2022 Awards Program. These outstanding innovators and leaders within the global baby care market drive innovation and exemplify the best in the baby care industry around the world.

WowWee Multiplies the Magic of the Got2Glow Fairies Brand with New Fairy Finders, Roblox Game, & More

WowWee, a leading manufacturer of innovative consumer entertainment products and the makers of Fingerlings, My Squishy Little Dumplings and more, has announced major expansions to its hit Got2Glow Fairies brand. To celebrate International Fairy Day, WowWee has launched the Got2Glow Baby Fairy Finder, two Got2Glow Fairy Pet Finders, and a Find the Glowing Fairies Roblox game. Building off last year’s success of the Got2Glow Fairy Finders, the hit tech toy that put fairies at kids’ fingertips and topped countless hot toy lists en route to becoming a 2022 TOTY Finalist for Collectible Toy of the Year, these enchanting additions make for even more magical experiences as kids explore and discover more virtual fairies than ever before!

Rainbow Loom Announces Ryan Rzeznik as VP of Sales

Rainbow Loom has announced the appointment of Ryan Rzeznik as Vice President of Sales.  This addition, along with the recent appointment of Chris Tidwell as CEO, will continue the rejuvenation of the Rainbow Loom brand that took the industry by storm in 2014.  Rzeznik will focus on Rainbow Loom brand and assortment expansion across North America and the globe.

MGA Entertainment Names Mehran Ravanpay EVP, Global Manufacturing & Supply Chain

MGA Entertainment (MGA), one of the fastest growing and largest privately held toy and entertainment company in the US, has announced it has named Mehran Ravanpay Executive Vice President, Global Manufacturing and Supply Chain. In this role, he will lead the company in implementing continuous improvements and efficiencies, prepare the company for future diversification of manufacturing and vendor relations, and help drive further progress toward the company’s sustainability goals.

Zuru Launches All-New X-Shot Blaster Skins with Immense Detail

X-Shot has developed a new suite of X-Shot blaster skins so that kids and kids-at-heart can have more customized fun when dueling or making an attempt to set an air-blasting record. Created with Piezo electronic printing, a technology ZURU has been developing for over 3 years, each X-Shot Skins blaster holds a unique design that brings incredible detail to life. The new suite of blaster skins features artwork inspired by zombies, sticker-mania, street art, video and comic book art, and more. Players simply choose a skin and let their imagination run wild.

Mattel Holds Play it Forward Global Volunteer Week for 2022

Throughout last week, Mattel held its annual Play it Forward Global Volunteer Week. From toy donations to beautification projects and even the construction of homes, Play it Forward provides Mattel employees around the world with opportunities to support the communities in which they live, work, and play. Mattel’s purpose is to empower the next generation to explore the wonder of childhood and reach their full potential, and the Play It Forward initiative gives the team a chance to further immerse ourselves in that purpose by directly engaging with local communities to serve children and families alongside colleagues.

All-New 5 Surprise Foodie Mini Brands Serves Up Miniature Favorites from Subway, Sonic, TGI Fridays, Carl’s Jr, White Castle, and More

Award-winning global toymaker ZURU is serving up an all-new Foodie line as the latest installment of its massively successful 5 Surprise Mini Brands range. The new release features the first-ever collection with more than 50 miniature versions of fast-food favorites. Fans of Carl’s Jr., Subway, Sonic, TGI Fridays, White Castle and more will soon get to unwrap, peel and reveal perfectly petite versions of the foods they love. Inside Foodie Mini Brands capsules, surprises will include subs, buffalo wings, burgers and sliders, curly fries, whimsical shakes, a corndog streaming with mustard, and a slab of glazed ribs.

The Noble Collection Announces Licensing Partnership for Minecraft

Creators of finely crafted treasures, The Noble Collection has announced a licensing partnership with Microsoft to develop a diverse range of collectibles based on the global phenomenon, Minecraft. The Noble Collection will explore the IP with a unique and intricate line of collectibles. These will include a signature Chess Set, and real-world prop replicas that will bring Minecraft to life as never seen before. The new collection will be available for pre-order Holiday 2022, with new products rolling out through 2023 and beyond.