Women in Toys, Licensing & Entertainment (WiT) has announced that registration is open for its annual WiT Empowerment Day event, to be held on Monday, September 19, 2022 at Dallas Market Center, in partnership with The Toy Association’s Preview & Holiday Market.
Hasbro, Inc, a global play and entertainment company, officially unveils Murph, the NERF brand’s first-ever official mascot. Made of NERF darts from head-to-toe, Murph is, by far, the most fun, playful and social member of the NERF team. Working with The Martin Agency to kick off an exciting brand campaign for NERF this summer 2022, Hasbro is putting Murph in the center of it all to drive the new brand mnemonic: Unleash the Play in You.
Beco has announced that as of April 22, 2022 (Earth Day) they are leading the way in encouraging the pet industry to become more sustainable by achieving carbon neutrality. Working with the certification body, Climate Neutral, Beco has successfully achieved its goal of carbon neutrality by measuring and reducing any business emissions and compensating for every ton.
Herschend Entertainment Studios expands its popular Chuggington franchise with its first, live immersive theme park attraction, Chuggington Adventure Depot at Silver Dollar City, the internationally awarded theme park located in Branson, MO. Guests of all ages can fully take part in the new immersive and interactive adventure. The expansion brings the popular animated series to life like never before for its preschool-age fans with the show’s favorite characters, locations and more. The all-new Chuggington experience is live through the Summer. Created more than 60-years-ago, Silver Dollar City is the founding flagship park created by the Herschend family.
Leading Israeli production house Ananey Studios (Greenhouse Academy, Craft Party, SpellKeepers), a Paramount company, and independent production company Nevision (The Floogals), are jointly developing Goode Stuff, a brand new animated comedy series aimed at kids aged 6-12.
Trefl, one of the largest, family-owned, and most celebrated jigsaw puzzle producers in Europe and a leading manufacturer of board games and toys in Poland, is poised to make its United States debut this fall. Synonymous with quality and known for its innovation, the award-winning company with decades of experience, will launch an array of the company’s top European best-sellers, including the Trefl Wood Craft Origin line, the Trefl Prime Puzzle featuring Unlimited Fit Technology and its original licensed and core puzzles. Trefl puzzles will be available online and at select retailers this fall.
Licensing International has announced the six companies selected to participate in the 2022 Diversity & Inclusion Accelerator Program.
·Blmrbl (Baltimore, USA)
Blmrbl (“Blue Marble”) is a social shopping platform enabling global pop culture fan communities to buy and sell officially licensed merchandise online. Blmrbl provides a wide range of diverse products for minority fan communities and grading authentication services for the preservation of pop culture collectibles.
·FanBase Africa (Cape Town, South Africa)
Fanbase Africa is a print-on-demand, direct-to-consumer eCommerce company that sells licensed music and sports merchandise to fans across the world. (fanbaseafrica.co.za)
Opening a new world to children through the joy of reading has been a lifelong mission for LeVar Burton, so the legendary actor, presenter, director, podcaster and author is taking on a new role as the Chief Reading Officer (CRO) for Osmo from BYJU’S. Burton has been a high-profile advocate of reading for decades and was drawn to the engaging way Osmo from BYJU’S uses technology to help children learn new skills while having fun.