Sunkist Growers, Naturipe and Envy Apples Collaborate with Strawberry Shortcake for ‘Fruitastic’ Promotion

Top-selling fruit brands—Sunkist Growers, Naturipe Farms and T&G Global’s Envy Apples—launch new “Fruitastic” promotion for WildBrain’s new animated Strawberry Shortcake series Berry in the Big City, now available on YouTube and Netflix. According to a recent study, shoppers increased their basket spend by over 50 percent when strawberries and blood oranges were purchased on the same trip compared to the average strawberry trip. Total basket spend increases were also seen with apples and blood oranges trips.

Robo Force Gets Relaunch with the Nacelle Company

The Nacelle Company’s first step into the toy world begins with the highly anticipated, reimagined Robo Force action figure line now available to pre-order on Nacellestore.com! After announcing its entry into the toy business this past February, the studio behind Netflix’s The Toys That Made Us, The Movies That Made Us, A Toy Store Near You, and Behind The Attraction on Disney+ is revitalizing the 1980’s property with a new television show, books, and merchandise starting with the action figures created by the eminent toy designer, David Vonner.

Goliath Announces the Acquisition of Colorific

Goliath, one of the few remaining, family-owned global toy and game companies, has announced the acquisition of Colorific, a family-owned STEM, craft, activity, preschool and educational toy business based in Melbourne, Australia, effective immediately.

Brand Central Showcases Pop Culture Brands, Diversity of Services at Licensing Expo 2022

Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at  Licensing Expo 2022 in Las Vegas. For the past 20+ years, Brand Central has specialized in brands that are driving cultural conversations in the pop culture zeitgeist.  A few of the leading CPG brands the agency is featuring include Mars Wrigley, the largest confectionery company in the world, with a portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, and Kraft Heinz, the third largest food company with beloved global brands such as Oscar Mayer, Heinz Ketchup, Kraft Macaroni & Cheese, Jell-O and Kool-Aid.  The latest client joining the roster is Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli, and many more.  The agency is also working with a roster of many other cult favorite food and beverage brands including: Tapatio Hot Sauce, Cap’n Crunch and Takis.

MGM to Host Third Annual Virtual Licensing Summit

MGM Consumer Products announced that they will host the third annual virtual licensing summit on May 3rd, following-up on the success of the previous years’ event. Exciting plans, upcoming initiatives, and sneak peeks will be unveiled for iconic brands including Pink Panther, Wednesday, Creed III, Vikings: Valhalla and more. In addition, MGM plans to discuss how the studio’s licensing division is building out its popular sci-fi and horror portfolios and reimagining those categories with the expansion of Midnite Movies and the introduction of Sci- Fi Stories. MGM will also spotlight several other iconic properties, including Pink Panther’s 60th anniversary and the expansion of licensing programs around Creed III, Wednesday and Vikings: Valhalla tied to recent and upcoming series and movie debuts.

Silvergate Media Announces Second Season of Octonauts: Above & Beyond

Silvergate Media (Silvergate) is proud to confirm that a second season of Octonauts: Above & Beyond will make its global debut on Netflix on 2nd May 2022. The new episodes follow the debut of this Octonauts spin-off last September where the intrepid crew proved themselves as heroes on land as well as underwater.

eeBoo Launches Conversation Cards to Help Make Children’s Education Even More Fun

Woman-owned and mother-run lifestyle brand eeBoo has a new tool to help children feel safe and have fun while they learn, in the form of Conversation Cards. Over the last two years, toy aisles have continued to shift as a result of the evolving challenges young children face. These Conversation Cards allow children to connect, feel safe, and find a new normal. We are especially excited that they help children develop empathy and an ability to recognize and read social and emotional cues.

Spin Master Expands Its Toy Invention Program into Europe at Kingston University in London

Spin Master Corp (TSX: TOY), a leading global children’s entertainment company has teamed up with Kingston University in London, expanding its Toy Invention Program into Europe. Commencing September 2022, the one-year course series will be offered through Kingston University’s School of Arts faculty and aims to inspire and nurture future generations of toy inventors.