PlayMonster Unveils Spirograph National Art Contest to Celebrate 57 Years of Spirograph

Families across the US are invited to participate in the Spirograph National Art Contest for the opportunity to have their Spirograph art featured at The Strong National Museum of Play in Rochester, New York! Using the simple magic of pens, gears and paper, artists four and older are encouraged to create a unique design with any Spirograph product and add their own personal flair with color or added materials.

New Grateful Dead Shashibo Cubes to Debut in October

In yet another breakthrough, Fun in Motion Toys has signed a worldwide licensing agreement with Rhino Records to produce a collection of Shashibo mystical magnetic puzzle cubes featuring the iconic artwork of the Grateful Dead.

TONKA Celebrates 75 Years as an Icon of Vehicle Play

Basic Fun!, a leading global producer of toy and consumer products and master toy licensee for TONKA, is launching a year-long celebration for the beloved brand’s 75th Anniversary. Superstar Shaquille O’Neal will kick-off the “Together, We Tonka” campaign with a photo contest, followed by a call-to-action to take a screen-free summer “Tonka Playcation.” The introduction of an exciting collection of new yet nostalgic TONKA vehicles will also honor the brand’s legacy. Licensed by global play and entertainment company, Hasbro, Inc., TONKA has been the standard for high-quality, imagination-powered toy vehicles since 1947 and a rite-of-passage for generations.

‘The Cuphead Show’ Launches New Merch Inspired by the Video Game and Netflix Series

The global gaming phenomenon Cuphead is building upon its successful international presence with new and exciting products and partners tied to Netflix’s The Cuphead Show!, which debuted on February 18. Since launch, The Cuphead Show! has made the Top 10 Kids list in 90+ countries. Studio MDHR’s eight-time platinum-selling video game, Cuphead, has been a global sensation since its 2017 release and is continuing the momentum with new licensing partners across a wide range of product categories tied both to the new Netflix series and the classic video game, including publishing, apparel, home decor and novelties. Cuphead is represented for licensing and entertainment by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters.

Spin Master, DC and Warner Bros. Consumer Products Renew Licensing Agreement

Spin Master Corp. (TSX:TOY; www.spinmaster.com), a leading global children’s entertainment company, announced today that it has renewed its global licensing agreement with Warner Bros. Consumer Products (WBCP) and DC for the iconic Batman franchise and other DC Super Heroes. Spin Master first joined forces with WBCP in 2018 as the toy licensee for DC in the action figure, play set, role-play and vehicle categories for the period of 2019-2022 and has now extended the relationship for a four-year term beginning in 2023 through to 2026.

Headstart International Repurposes 4 Million Bottlecaps for Recyclings

Headstart International has made playtime matter in 2022, by making a difference with Recyclings. Recyclings are a new way to play…plastic made fantastic! In just a few months since launch, over 4 million bottle caps have been repurposed to make the World’s First Recycled Collectible toy. The most exciting part is that Headstart International anticipates that, by the end of 2022, over 30 million bottle caps will be repurposed.

PlayMonster and Hasbro to Debut Koosh Flix Stix

PlayMonster and Hasbro partner again in 2022 to reveal sensational new ways to Koosh, with Koosh Flix Stix! Drawing from lacrosse, one of the fastest growing sports in America, the Koosh Flix Stix is inspired by the fast-flowing game where two teams scoop, pass, and shoot a ball as they move across a field. Now families can enjoy a new twist on this game with the Easy to Catch, Hard to Put Down Koosh Ball and Koosh Flix Stix! Perfect for hours of outdoor fun, families can test their skills and go head-to-head. Each set comes with 2 Flix Stix and 1 Koosh Ball, and will retail for $24.99, available at retailers in Fall 2022.

Relativity WorldWide LLC Announces Launch of PowerTown Brand with Line of Wrestling Figures

A new line of collectible wrestling action figures comprised of legends of the sport from the past six decades will soon be launched under the PowerTown brand, according to company founders Steve Rosenthal and Greg Gagne. The brand, with the tagline ‘Where Wrestling Lives On’, has signed more than 150 wrestling personalities including many that have never been issued as limited edition action figures. These will soon be available to collectors and enthusiasts for purchase.

SEGA of America & Paramount Pictures Partner with JAKKS Pacific & Disguise for New Sonic the Hedgehog 2 Merch

JAKKS Pacific, Inc. (NASDAQ: JAKK) and Disguise, Inc. have announced a new line of toys and costumes launching in Spring 2022 in celebration of Paramount Pictures’ feature film, Sonic the Hedgehog 2. The new line of merchandise from JAKKS is set to include action figures, playsets, vehicles, plush toys and other collectibles just in time for the film’s international release. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories inspired by characters from Sonic the Hedgehog 2, which will be available to fans this Fall.