PowerTown Names Southard Communications as Agency of Record

PowerTown Wrestling, the brand developed and being brought to market by Relativity Worldwide LLC, has appointed Southard Communications as its agency of record to support the brand on a comprehensive marketing, communications, and social media campaign. Based in New York, Southard Communications has three decades of experience in the toy, game and collectibles space and is an ideal partner, according to Steve Rosenthal, managing partner of Relativity Worldwide.

The Expo at World Market Center Las Vegas To Welcome ToyFest 2022

It’s all fun and games as International Market Centers (IMC) announces that its Expo at World Market Center Las Vegas (WMCLV) will host the nation’s first toy industry buying event of the year, ToyFest 2022, March 9 – 11, 2022, providing attendees with a unique new collaborative pairing of both traditional tradeshow exhibits and permanent showrooms with complementary products.

ShopTalk Episode 18: Super Impulse President Alan Dorfman

On this episode of ShopTalk, we sat down with President of Super Impulse, Alan Dorfman, to discuss all things miniature! Known as the “King of Mini Toys” Alan has created some mini classics like the Mini Etch-A-Sketch, the ‘Worlds Smallest’ toy line, Garbage Pail Kids, Mini Super-Soaker and more! Hear all about Super Impulse’s upcoming plans for 2022, their NEW Pop Taters in partnership with Hasbro, Alan’s thoughts on e-commerce + supply chain in the toy industry, and his love of collectible toys!

Jazwares Unveils New Licensed Pokemon Product Line-up

Jazwares, a global leader in toys and licensing, has just announced a line-up of must-have officially licensed Pokemon toys that will be the perfect addition to your Pokédex…or collection. Pokémon fans of all ages will love the latest line of unique plush and figure sets. Cuddle up with the 24″ Cubone or 8″ Dratini Plush, or add some style with the 8″ Corduroy Plush. Build up different worlds with high-detail environment sets, or show off your Pokémon master style with the Deluxe Collector Lucario Figure.

All in the Family: The Pressman Family

Lynn Pressman was one of the first people I heard about when I entered the toy industry. She absolutely fascinated me. People talked about her business acumen, flair, hats, stunts like bringing an elephant to NY Toy Fair and much more. I met Jim for the first time at the UK Inventor Dinner and he seemed quiet, thoughtful and reserved. Although their styles were different, both were exceedingly successful in growing Pressman Toy during their time at the helm, as was Jack Pressman obviously. Theirs is a great story!

Toy Association & Clamour to Unveil Top-Tier Influencer’s Toy Picks for Spring & Summer 2022

Top-tier influencers with monthly followings of at least one million views and a social reach of more than 500,000 will be voting for their favorite toys and games this spring. Selected products will be named to the official “Best of Spring & Summer 2022 Influencer Choice List,” presented by The Toy Association and powered by Clamour, producers of the largest annual industry summit from professional online video influencers.

WiT Announces 2022 Wonder Women Award Winners

Women in Toys, Licensing & Entertainment (WiT) announces the 2022 Wonder Women Award winners on the first day of Women’s History Month, and as the global organization celebrates its 30-year anniversary. Honoring the brightest women in toys, licensing & entertainment, the WiT Wonder Women Awards is an annual celebration of the industry’s remarkable thought leaders, entrepreneurs, and changemakers.

New Children’s Lifestyle Brand Afro Unicorn Scores New Licensing Partners

With a mission to provide a platform to uplift, promote and remind children of color how unique, divine and magical they truly are, Afro Unicorn entrepreneur, innovator & founder April Showers has announced the expansion of her lifestyle brand for kids (ages 2 – 12), with new licensing partners signed and a retail launch planned this year.