ToyMonster in Partnership with Addo Play Unleashes Teenage Mutant Ninja Turtles Limited Edition Fugglers in the USA

Just in time for merry mischief and mayhem, ToyMonster announces the launch of the Teenage Mutant Ninja Turtles Limited Edition Fugglers. The latest line of funny-ugly plush monsters are getting the Turtles twist, channeling the four fan-favorite, sewer-dwelling reptiles – Leonardo, Donatello, Michelangelo and Raphael. They’re lean, they’re green, they’re mean and now the Teenage Mutant Ninja Turtles Fugglers are available at Walmart.com, ready to wreak some half-shell havoc this holiday season.

Cepia Toys Announces Leslie Peck as New Head of Sales for North America

Cepia Toys, a renowned leader in the toy industry, is excited to welcome Leslie Peck as the new Head of Sales for North America. Peck, with her extensive 15-year background in both retail and manufacturing sectors, is set to bring a wealth of experience and insights to the St. Louis-based company. Starting her career in toy merchandising at Walmart, Leslie Peck has risen through the ranks, holding senior sales positions at Hasbro Toys before her recent tenure in a significant sales leadership role at Moose Toys. Now based in Bentonville, Arkansas, Peck’s role as a mother to three daughters uniquely positions her to understand the evolving consumer trends and preferences in the toy market.

MGA Entertainment Wins at the Cash Register Globally with Fast Selling Toys for Holiday 2023

With only 10 days left before Christmas, MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, continues its strong position in the global toy market this holiday season. With Rainbow High the top fashion doll around the world and MGA’s Miniverse, the No. 1 item in miscellaneous toys, both in November, according to Circana, the company is expecting to sell out of several items globally prior to Christmas including its L.O.L. Surprise! Magic Flyers, Rainbow High Color & Create dolls, and MGA’s Miniverse Make It Mini Food Holiday Theme Collection. In addition, this week MGA’s Miniverse Make it Mini Food was granted a patent for its “make it” component, protecting the brand from counterfeit versions of the highly popular collectible line.

Zigazoo Kids Polls Reveal Their Favorite TOTY Awards Toys Before the Holidays

Zigazoo Kids, the world’s largest social network for kids, has unleashed a playful revolution ahead of the Holidays: kid-polled stats spotlighting their favorite toys among the Toy of the Year Awards (TOTY Awards) finalists! The trailblazing platform leveraged its new market intelligence solution, polling kids on Zigazoo to share their preferences on this year’s standout toys based on TOTY Awards panelist picks for 2023.

McFarlane Toys Signs Multi-Brand Licensing Agreement with Hasbro

McFarlane Toys has announced an exciting, multi-brand licensing agreement with leading toy and game company Hasbro, adding Transformers, Power Rangers, G.I. Joe and Dungeons & Dragons to their Page Punchers line-up. Kicking off with Transformers and G.I. JOE products, each Page Puncher will include a full comic book and two articulated figures. “Page Punchers is an exciting program for us because it gets comic books into people’s hands, along with a fun toy product, who might not otherwise shop at comic stores. Parents enjoy them because they encourage reading and collectors like them because they provide unique and interesting character stories. With articulated figures, plus a full comic book in each Page Punchers item, we offer incredible value with this brand,” said Todd McFarlane, founder and CEO of McFarlane Toys.

Hasbro Announces Toys for Tots as Grand Prize Winner of 100th Anniversary Fan Choice Campaign

In celebration of Hasbro’s 100th anniversary, the leading toy and game company announced that Alan Hassenfeld and The Hassenfeld Family Foundation would donate $1 million to four purposeful charities aligned with Hasbro’s philanthropic strategy through its Centennial Fan Choice Campaign on HasbroPulse.com. From September 22 to November 30, Hasbro’s passionate fan base was given the opportunity to choose how the $1M was allotted through voting online for each purchase they made on HasbroPulse.com. Hasbro is excited to announce the results of the fan vote, revealing that Toys for Tots has won first place with a donation of $400K, while Hasbro Children’s Hospital takes 2nd place to receive $300K, One Tree Planted snags 3rd for $200K and Games for Change came in 4th place with $100K.

PhatMojo Releases New Pet Simulator Toys

BIG Games, the creator of the hit game franchise, Pet Simulator, has launched Pet Simulator 99 as of December 2023. Aligning with the game launch, new toys from PhatMojo are now on shelves at major retailers. Pet Simulator 99 will unlock even more fan engagement with frequent content updates, including new pets and maps. The all-new series of products by PhatMojo will include collectibles, plush, playsets, and collector bundles. All toys include downloadable content codes (DLC) to enhance the in-game experience. Pets or other in-game items already received in Pet Simulator X from previously redeemed DLC codes can also be transferred to the new version of the game.

HKTDC Hong Kong Toys & Games Fair returns in January 2024

Organized by the Hong Kong Trade Development Council, the 50th edition of Hong Kong Toys & Games Fair, the 15th Hong Kong Baby Products Fair and the 22nd Hong Kong International Stationery & School Supplies Fair will be held from 8-11 January 2024 at the Hong Kong Convention and Exhibition Center. The fairs will return in EXHIBITION+ hybrid model, complemented by the “Click2Match”, an online smart business matching platform that will operate on 1-18 January, providing an extended platform for traders to connect beyond geographical limits.

Jazwares Acquires Australian Toy Distributor Big Balloon

Jazwares, a leading global toy company, has announced it has further expanded its global presence with the acquisition of Big Balloon, Australia’s most innovative full-service toy distributor. Big Balloon has been a key player in the Australian toy industry for more than 12 years, championing big and small brands through to retail success via an extensive network of partnerships with major and independent players. “The Australian toy market is a $1.7B industry. The acquisition of Big Balloon is an investment in our future global growth with a solid partner in the Australian market,” said Judd Zebersky, Founder and CEO of Jazwares. “Chris Loverso is an excellent manager and we are fortunate to have him and his entire team become a part of the Jazwares family.” Zebersky continued, “Jazwares Australia will have a major impact on the toy industry in the long-term, with the team’s laser focus on Jazwares’ brands and business, adding value to all retail partners and consumers.”