LeapFrog Enterprises, Inc. announced the expansion of its infant and preschool collection, anchored by a line of toys based on Blue’s Clues & You!. Meanwhile, VTech announced new additions to its baby, infant and, toddler collection.
SYBO Games’s SUBSURF consumer and lifestyle merchandise brand is readying for a comprehensive retail program in the U.S., exclusively at Walmart.
The Toy Association announced the election of two new members and nine term renewals to its Board of Directors for two-year terms.
Funrise Toys is featuring new brands including the BFF Bright Fairy Friends, as well as extending their existing product lines.
MGA Entertainment announced new, eco-friendly initiatives focused on L.O.L Surprise! and a new Little Tikes line made from post-consumer and post-industrial resin.
PlayWise Partners has launched an integrated communications agency. Kicking off at Toy Fair New York, PlayWise Partners will represent YULU.
Hasbro and Disney announced a renewal of Hasbro’s rights under its strategic merchandising relationship for Disney properties Marvel and Star Wars.
This year, the Force is strong with fans who want to celebrate their love of Star Wars with new merchandise revealed just ahead of New York Toy Fair.
Breyer celebrates its 70th anniversary in 2020 with the release of a commemorative 70th Anniversary Assortment and entry into a new category.