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Breyer Celebrates 70th Anniversary and Announces New Products for Toy Fair


Breyer, known for horse-inspired toys, gifts, collectibles and live events, celebrates its 70th anniversary in 2020 with the release of a commemorative 70th Anniversary Assortment and entry into a new category with the introduction of Breyer Mane Beauty Styling Heads. Breyer will showcase these new products in its booth (#2153) during the North American International Toy Fair, from February 22-25, 2020.

“Breyer is very excited to merge our expertise of horses and the ever-popular trend of hair play in an authentic way to introduce an innovative product that lets girls create their own vision of horse beauty by styling, grooming, and creating braids seen in the real horse braiding world,” said Gina Beebe, Vice President, Design and Development, Breyer. “We’re proud to bring the Breyer brand to a new audience by fostering imagination and a love of horses through the launch of Breyer Mane Beauty Styling Heads.”

Breyer Mane Beauty Styling Heads bring the world of horse braiding to girls in a brand-new way. They are realistically sculpted and decorated with diverse color ways and long manes. Each styling head includes a styling booklet, mane comb, two mane clips, four mane spirals, and fifty elastics. Breyer Mane Beauty Styling Heads come in three styles including Blaze (black mane), Daybreak (white mane), and Sunset (blonde mane) and will be available later this year in July.

“In addition to Breyer Mane Beauty Styling Heads, we’re proud to be celebrating a milestone anniversary, as we continue allowing fans of all ages to have a ‘horse’ of their very own,” said Stephanie Macejko, Vice President, Marketing and Product Development, Breyer. “From children’s ponies to Triple Crown winning racehorses, no details are spared in our models, and the authentic beauty and quality of the horses in our 70th Anniversary Assortment salute the great history of Breyer, making them a sure favorite to display and collect.”

Breyer is also releasing a special 70th Anniversary Assortment of five hand-decorated models, each commemorating a different decade. Each model features the anniversary logo and comes in a custom box highlighting the history of Breyer. This collection also features a rare, limited-edition Chase Piece. The collector-favorite models include a Rearing Mustang, Saddlebred Stallion, and more, and are available now at specialty toy and tack and saddlery locations.