With Online Shopping, A New Way to Launch
Several toy industry executives and experts shared with TFE how the growth of online shopping has changed the way they launch new product.
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Toy Manufacturing and China
While there are some incentives for toy companies to expand or relocate production out of China, they may face difficulties finding a suitable alternative location.
Company Profile: Jazwares
Founded in 1997, Jazwares saw many developments this year, including the acquisition of Wicked Cool Toys and licensing agreements for several popular entertainment properties. What’s in store for the company’s future?
Mattel to Develop Spirit Riding Free Line in Agreement with Universal
Mattel, Inc. announced that it has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Spirit Riding Free
The Toy Association: The Countdown is on for Toy Fair 2020
The hottest new toys, games, and youth entertainment products will take over the Jacob K. Javits Convention Center this Saturday when the 117th Toy Fair New York kicks off in New York City.
Cepia Brings New Bananas Collectibles to Toy Fair
Wave 4 of Bananas collectible toys from Cepia, LLC. has arrived, along with two new types of Bananas toys, including Bananas Babies and Hugger Bananas.
MMG Unveils New Moosh-Moosh and Gummy Bears Products at Toy Fair
MMG Brands will be showcasing Moosh-Moosh Series 5, Squared 2, Starlight Buddies, and licensed Gummy Bears products at New York Toy Fair Booth 2971.
Shaquille O’Neal Named Spokesperson for New Tonka Line from Basic Fun!
As the official spokesperson for Tonka, Shaquille O’Neal will be the voice and face of the marketing campaign across TV commercials, digital marketing, and social media, among other activations.
Thinkway Named Master Toy Partner for Moonbug’s Preschool Property Morphle
Thinkway Toys and Moonbug announced a new partnership making Thinkway the global master toy partner for Morphle, with new toy lines set to launch in 2020.