Mattel Named ‘Top Gun’ Global Toy Partner
Paramount Pictures named Mattel the new global toy partner for the Top Gun franchise, ahead of sequel film, Top Gun: Maverick, in 2020.
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Mattel Q2 Results are in, Turnaround Strategy is Working
Mattel Q2 2019 net sales are up 2 percent and surpassing its structural simplification target of $650 million exiting 2019 six months ahead of schedule.
Toy Fair Dallas 2019 to Debut New FutureCast Gallery
Toy Fair Dallas will present FutureCast Gallery, a new experiential initiative offering retailers a fresh approach to shopping the show and a new avenue for exhibitors to feature product.
All in the Family: The Donner Family
CHITAG’s Mary Couzin chats with father-daughter game inventors Gary Donner and Wendy Harris of Random Games & Toys about being in the family business.
Bandai Steps into Physical-Meets-Digital Play with Tori
Bandai Namco Entertainment America Inc. announced tori, a new creative ecosystem that merges physical and digital play for kids ages 6–12.
Jazwares Premieres #FortniteIRL R/C Vehicles at SDCC
Jazwares, with a little help from gamer Faze Blaze, revealed the first-ever Fortnite remote control vehicle, the Deluxe Fortnite R/C ATK, at SDCC.
PhatMojo Named Paddington Master Toy Partner
Copyrights Group has appointed PhatMojo as the master toy partner for Paddington for the U.S, Canada, Latin America, Australia, and New Zealand. PhatMojo will create new product ranges tied into all-new media content being developed for Paddington, which will include a TV series launching…
Nintendo Launches Marvel Ultimate Alliance 3 Game at Comic-Con
During San Diego Comic-Con, Nintendo focused exclusively on the Marvel Ultimate Alliance 3: The Black Order game, which launched on July 19 exclusively for the Nintendo Switch system. “We are excited to give everyone a chance to play some of the newly announced games that will…
All in the Family: The Seberts
When Peggy Sebert took her first toy store job, she paid her daughter Becky in Beanie Babies. Less than a decade later, the mother-daughter team opened their own toy shop, Becky & Me Toys. CHITAG’s Mary Couzin chats with this toy industry duo.