Licensing Toys

PhatMojo Named Paddington Master Toy Partner


Copyrights Group has appointed PhatMojo as the master toy partner for Paddington for the U.S, Canada, Latin America, Australia, and New Zealand.


PhatMojo will create new product ranges tied into all-new media content being developed for Paddington, which will include a TV series launching next year and the new Paddington movies.


PhatMojo will produce a full range of toys at different price points to include figurines, playsets, plush and roleplay items. The initial product launch linked to the TV series will take place in fall 2020. Products will be available for distribution across all other markets through new and existing partners.


The deal was brokered by Copyrights’ local licensing agents for North America, Bravado and Retail Monster. Fully animated in 3-D, the new Paddington series, The Adventures of Paddington, sees a younger Paddington writing to his Aunt Lucy from Windsor Gardens. Each episode will open and close with Paddington’s letter, as he tells Aunt Lucy what he has learned about life through the day’s new exciting adventure. Actor Ben Whishaw reprises his role as the voice of Paddington, after starring as the character in the live-action animation film series.


The Adventures of Paddington will launch with 26 x 22-minute episodes, airing on Nickelodeon’s networks worldwide in 2020, excluding France, Canada, China and Japan.


The movie, Paddington 3, is currently in development.


Shawn McCarthy, PhatMojo CEO, said, “It’s so cool, and such an honor to become part of the great Paddington tradition. The new TV and film content is inspiring to us. Bringing Paddington to the preschool aisle will be a joy.”


Sophie Kopaczynski, Copyrights Group CEO, added, “we are thrilled to partner with PhatMojo to create a new range of products for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. We believe this is a great new chapter for Paddington”