MINISO Announces Upcoming Snoopy Collaboration with the World-Famous Peanuts Brand

MINISO is thrilled to announce a new partnership with Peanuts, the brand based on the world-famous comic strip, paving the way for a collaboration based on the beloved characters of Snoopy, Charlie Brown and the Peanuts gang. An IP collaboration agreement was unveiled at a signing ceremony on July 1st at MINISO’s 2023 Second Half Global Partners Strategy Summit in New York, USA. Snoopy even made a special appearance at the ceremony, adding to the sense of excitement about the upcoming collaboration collection. The partnership aims to combine the distinctive charm of Peanuts’ best-known characters and MINISO’s commitment to delivering innovative, high-quality, and fun-filled products to customers worldwide. The MINISO x Peanuts partnership was brokered on behalf of Peanuts Worldwide by the Shanghai team of WildBrain CPLG, a leading licensing agency representing the Peanuts brand in China and multiple other territories around the world.

Just Play Continues Global Expansion with Key Hires Across Europe – Sebastien Cardi and Alexis Lanzas

Just Play, a leading global toy company, is proud to announce the addition of two key hires who will expand the company’s presence worldwide: Sebastien Cardi as Country Manager for France, and Alexis Lanzas as Country Manager for Iberia. Shari Mann, Just Play’s Head of International, stated: “We enthusiastically welcome Sebastien and Alexis to Just Play’s International Division. With extensive regional expertise and international perspective, they will be instrumental in expanding Just Play’s presence in key growth markets.”

Moose Toys Enters Doll Category with Magic Mixies Pixlings and Launches Magic Mixies Magic Lamp

Moose Toys, a leading innovator in the toy industry, continues to expand the universe of its global sales phenom, Magic Mixies. The toy maker predicts Magic Mixies will top holiday wish lists for the third consecutive year, as it takes the “real magic” experience to the next level with two new products, including an entrance into a new category: dolls. First is Magic Mixies Magic Lamp with a wish-granting Genie Mixie, and next is the Magic Mixies Pixlings, a trio of dolls that kids magically create inside a potion bottle.

Purpose Toys Reveals Expansion of Popular Naturalistas Doll Line with Littlelistas for National Crown Day

In Recognition of National Crown Day, DeeDee Wright-Ward, creator of viral Naturalistas Natural Hair Fashion Dolls and CEO of Purpose Toys (the nation’s largest Black-owned culture-driven toy company and leader of culture-driven products for kids) announces the expansion of Naturalistas, with the forthcoming release of their latest category and new brand, “Littlelistas!” Littlelistas are a line of 14-inch Crown-Bearing Natural Hair baby dolls, that aim to inspire “A Lifelong Love of Coils, Curls, and Crowns,” by reminding kids to “Be Proud of Your Crown.”

Fireside Games Recieves Accolades From Toy Industry Judges for Castle Panic

When toy industry pros go on a quest to uncover the best board games this season, one name continually pops up – Fireside Games with its library of cooperative, lightly tactical board games. Five different toy entities have touted Castle Panic Second Edition, Castle Panic: Crowns and Quests Expansion and My First Castle Panic for the industry’s highest honors.  With reviewers’ comments like “fun colorful artwork, good quality boardgame” and “this is really fun to play as a family!” it is not surprising to see the Games Manufacturers Association, PAL Awards (Play On Words), National Parenting Products Awards (NAPPA), Mom’s Choice Awards, Hot Diggity, and Creative Child placing Castle Panic and its expansion games on their must-have lists for 2023. 

JAKKS Pacific Unveils Exciting New Bowser and Donkey Kong Toys Inspired by Nintendo + Illumination’s the Super Mario Bros Movie

JAKKS Pacific, Inc is excited to announce new officially licensed toys inspired by The Super Mario Bros Movie are coming soon to retailers in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa. JAKKS is excited to introduce Wave 2 of The Super Mario Bros. Movie 5” Figure Series (pictured above)! This collection showcases iconic characters Tanooki Mario, Kamek, Peach and Cat Mario. Each figure is crafted with premium details, lifelike acrylic eyes and boasts impressive articulation with 8-16 points of movement. Every character comes with its own movie-specific accessory! Each figure is sold separately at $19.99. Available at Target in the US and other retailers globally starting in July.

PlanToys Named Winner of the 2023 ASTRA Excellence Awards for Manufacturer of the Year

ASTRA, American Specialty Toy Retailing Association, announced that PlanToys, the global leader in sustainable toy manufacturing, has been named the winner of the 2023 ASTRA Excellence Awards for Manufacturer of the Year. The award program is the only one designed to recognize and honor outstanding contributions made by members of the specialty toy industry. 

Invisible Universe Appoints Segal Licensing as Agent is US and Canada

Invisible Universe, an internet-first animation studio that has been referred to as the “Pixar of the internet,” announced that they have appointed Segal Licensing as their Licensing Agent in the U.S. and Canada. The appointment comes as the studio continues to experience huge demand for their social media-based animated franchises including Qai Qai, inspired by Serena Williams’ daughter’s doll; Clydeo, based on Jennifer Aniston’s dog; Squeaky & Roy, the long lost toys of Dixie and Charlie D’Amelio; Ember, the daughter of the underworld; and Lovie, a preschooler who quite literally wears her heart on her sleeve. With viewership for Invisible Universe’s portfolio of properties in the multi-millions, Segal Licensing will be tasked with partnering with the studio to broker deals that bring more points of engagement to fans of their franchises.

FAO Schwarz Becomes Ultimate Destination for Gabby’s Dollhouse Fans

FAO Schwarz, New York City’s most iconic toy store, announced an exclusive partnership with Universal Products & Experiences to become the ultimate destination for Gabby’s Dollhouse fans this summer. Starting July 1, FAO Schwarz will be the only retailer to offer Spin Master’s newest playset, the Gabby Cat Friend Ship before it launches globally in August. Fans can also shop an exciting assortment of accessories and toys including Spin Master’s award-winning toy line, Gabby’s Bluetooth Headphones from Kid Designs, Gabby’s Dollhouse Necklace Set from Tara Toy, the My First Puzzle Book by Phidal, Inc. and more.