JAKKS Pacific Reveals Brand New Line of Sonic Prime Action Figures, Playsets and Plush

JAKKS Pacific, Incorporated is excited to reveal its first line for Sonic Prime. The critically acclaimed new series on Netflix, co-produced by WildBrain and SEGA, has announced a new season to air July 13, with the officially licensed Sonic Prime line hitting shelves in July. In Sonic Prime, the action-packed adventures of Sonic the Hedgehog go into overdrive when a run-in with Dr. Eggman results in a literal universe-shattering event. Desperate to piece his prime reality back together and save his old friends, Sonic races through the Shatterverse, discovering strange worlds and enlisting new friends in an epic adventure of a lifetime!

Toikido Strengthens US Presence with Major New Hire, Establishing Toikido USA

Fast-growing entertainment company Toikido announced the appointment of industry veteran Darryl Lai as its new Managing Director for the Americas. This strategic move establishes Toikido USA. Lai will report to Will Ochoa, the company’s Chief Commercial Officer. Founded in 2020, London-based Toikido has experienced rapid success since its inception, already selling nearly 20 million products, across 75 countries in more than 100,000 stores.

Boba Fett Jetpacks Into Star Wars Villainous

Power up those shields, princess: Boba Fett is coming to Star Wars Villainous. Ravensburger, acclaimed publisher behind award-winning board games and high-quality toys and puzzles, has announced that the​ galaxy’s​ most infamous bounty hunter is the cover star​ of​ Star Wars Villainous: Scum and Villainy,​ the second installment in the Star Wars​​ Villainous line. Ravensburger has also launched Star Wars Villainous puzzles with original art inspired by the award-winning board game Star Wars (Power of the Dark Side) Villainous. Characters include Darth Vader, Moff Gideon, Asajj Ventress, General Grievous and Kylo Ren, and are available for purchase on Amazon now.

PlanToys and Beeja May Joined Forces to Help Families Shift from Linear to Circular Economies

PlanToys, the global leader in sustainable toy manufacturing, announced a partnership with Toronto based startup Beeja May to have them as the preferred partner of the manufacturer to buy and sell second-hand toys throughout Canada. With this partnership, Beeja May will ensure continued life for PlayToys’ items that children no longer play with. Beeja May and PlanToys will be creating a network of parents and retailers across the country to get pre-loved and outgrown toys on the Beeja May marketplace so that families can shop quality second-hand to not only save money during this economic recession but also help save the planet of unnecessary waste. This initiative is part of PlanToys’ greater mission of creating a global circular economy of toys that was kicked off in 2022 with the PlayCycle initiative.

GBH Appoints Moxie as Exclusive Worldwide Licensing Agent for all Branded Merchandise Tie-Ins and Promotions

Moxie and Co is pleased to announce a new partnership with public media powerhouse GBH related to its general audience and children’s TV series for extensions into consumer goods, electronics, home fashion, apparel, toys and branded merchandise, and promotional tie-ins. GBH is the largest producer of public media content, supplying PBS with almost one-third of its primetime and kids programming.

The Genius of Play Launches ‘Emotional Wellness Playbook’ During Mental Health Awareness Month

From exploring emotions through games to practicing empathy, the new “Emotional Wellness Playbook” from The Genius of Play, The Toy Association’s nonprofit initiative dedicated to helping parents raise healthy and happy kids through play, offers a curated collection of play-based activities that teach kids how to express their feelings in healthy ways while having fun. Developed in partnership with recognized mental health expert, Starr Therapy Founder, and Certified Holistic Health Coach Talia Filippelli, The Genius of Play’s new resource for parents and educators is launching just in time for Mental Health Awareness Month this May, when mental health advocates will be sparking conversations about reducing the stigma around mental health. The digital playbook features 12 play ideas for kids ages 3+ that effectively tackle the five key components of emotional intelligence: emotional self-awareness, self-regulation, motivation, empathy, and social skills.

L.O.L. Surprise! Bubble Surprise Launches in June, Rounding Out Innovatve Portolio of New Toys in First Half of 2023

Global sensation L.O.L. Surprise! from MGA Entertainment (MGA) – one of the fastest growing and largest privately held toy and entertainment companies in the world – has announced the launch of the L.O.L. Surprise! Bubble Surprise line. This exciting new line joins the brand’s highly innovative new releases in the first half of the year that engage kids and kidults, with an acute focus on three categories of play and collectables: exciting and new water/color transformations, strategic licensing partnerships, and reimagined classics.