Manhattan Toy signed a license with Meredith Corp.’s Parents Magazine earlier this year. The toy co. is introducing a preschool-focused line for specialty retailers this holiday season. While a branded Parents line has been in the marketplace before, Manhattan Toy’s interpretation brings a fresh approach to imaginative play.
Video games become more successful with each passing year. Video game companies are currently working two ways. They are developing successful licensing programs based on their own intellectual properties. While, at the same time, video game companies are working with licensors to bring a brand’s experience to a home console. Patrick J. O’Brien and Lee Rawles take a few moments to talk about Electronic Arts’ (EA) success both as a licensee and a licensor in the world of video games.
Dr. Garry Cleveland Myers and his wife Caroline Clark Myers, were nearing retirement after accomplished careers in the education field when they created the children’s magazine, Highlights. The couple printed 20,000 copies of the first issue in 1946 but not all of them sold. By 1971, the paid circulation of Highlights was one million. The current circulation, according to the company, is two million. Even with that sustained level of success, Highlights knows this is an ever-changing marketplace. As a result the company has ventured into licensing, not only as an additional revenue stream, but to strengthen its brand for future generations.