Purpose Toys, one of the largest Black-owned toy start-ups, has announced the release of two new purpose-driven toy lines, Naturalistas and HBCyoU, in partnership with Just Play and Kidfinity Inc (a Just Play affiliated company). Both lines will be sold and distributed by Purpose Toys for retail launch globally in Fall 2022, with additional collaborations planned for Spring 2023 and beyond.
“We are proudly an Australian company, which makes winning these awards, which already is truly such an incredible honor, even more special. Winning Toy of the Year for Magic Mixies is validation that our continued focus on doing things differently and our commitment to innovation is resonating with consumers and the toy industry,” said Paul Solomon, co-owner, Moose Toys. “We are grateful for the recognition and so proud of the entire Moose team for these amazing accomplishments.”
Hess has announced a new addition to its Hess Toy Truck collection – My Plush Hess Truck: 2022 Choo-Choo Train, the third in its plush toy series designed especially for its youngest fans. On sale exclusively at HessToyTruck.com, the soft and durable green fabric train has colorful accents, lights and sounds. The $34.99 price includes free standard shipping* and Energizer batteries.
Spin Master Corp. (TSX:TOY) a leading global children’s entertainment company is forecasting fun with the reveal of their toys, games and activities that will inspire children and their families around the globe this year. Spin Master’s 2022 portfolio delivers innovation with new intellectual property, expansions within popular evergreen brands and a showstopping cast of licensed characters and experiences.
IMC Toys appoints Michael Pisors as the new Head of Marketing as the company seeks to further its growth in the North American market. In his new role, Pisors is responsible for managing brand marketing strategies for all properties supported in the North American market, inclusive of Cry Babies, the #1 growth driver in the Special Feature Nurturing Doll category, as well as Cry Babies Magic Tears, VIP Pets and Bloopies. In addition to growing the existing business, he will work to expand IMC’s portfolio by overseeing the creation of new brands from point of conception through launch, as well as the development of powerful consumer and retail marketing campaigns.
WHP Global, parent company of Toys”R”Us®, announces the forthcoming grand opening of a new two-story Toys”R”Us flagship store inside American Dream, the unmatched entertainment/retail center in Bergen County, New Jersey.
Toys “R” Us is entering the blockchain, introducing a collection of NFTs (non-fungible tokens) featuring mascot Geoffrey the Giraffe. The digital collectibles become available for fans to purchase starting November 13.
Putman Investments confirmed its plan to purchase Toys’R’Us and Babies’R’Us Canada from certain affiliates of Fairfax Financial Holdings Limited.
Dog toy maker SnugArooz introduces a new pet toy collection, adding three new shapes to its line: Ally the Alpaca, Tye the Unicorn, and Willow the Hedgehog.