Toysmith Names Michael Keaton as CEO
Michael Keaton, a toy industry veteran, joins Toysmith as CEO.
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NASCAR Cruises into Deal with Far Out Toys
Far Out Toys will leverage the NASCAR license that race onto one of its newest products for 2019—
Well Played Toys Named Master Toy for ‘Lost in Space’
Well Played Toys signed a deal with Legendary Entertainment to become the global master toy partner for Lost in Space.
Here are the 2019 Winners of the Women in Toys Wonder Women Awards
The 15th annual Wonder Women Awards Gala celebrated the female leaders in toys, licensing, and entertainment last night.
LEGO Jurassic World: Legend of Isla Nublar Toys, Series Announced
Universal Brand Development and the LEGO Group announced an expansion to LEGO Jurassic World toys and content new building sets assortment inspired by an all-new, animated mini-series, LEGO Jurassic World: Legend of Isla Nublar. Following the adventures of Claire, Owen and fan-favorite dinosaurs seen…
Jakks Debuts Godzilla Toys
JAKKS Pacific, in collaboration with Toho and Legendary Entertainment, announced the global launch of its new line of Godzilla toys inspired by Warner Bros. Pictures’ and Legendary Entertainment’s Godzilla: King of the Monsters, hitting theaters May 31, 2019.
eSports, Fortnite Usher in New Era of Gaming
With the video game industry becoming more mainstream, and the popularity of Fortnite and eSports growing, affiliated toy and product companies have monetized and adapted to a brave new world largely influenced by the fans.
Kellytoy to Distribute Russ Berrie Brand
Jazwares announced that its division Zag Toys has formed a partnership with Kellytoy for the distribution of its Russ Berrie plush toy brand.
LEGO Shows Off Hidden Side with New AR-Enhanced Building Toys
The LEGO Group unveils a brand new AR-enhanced building experience with LEGO Hidden Side, which will debut at Toy Fair New York.