Licensing New Product

NASCAR Cruises into Deal with Far Out Toys


Far Out Toys announced a major new licensing deal with NASCAR Team Properties. The multi-year agreement features every essential piece for compelling vehicle play, including cars, playsets, and track racing sets.


Far Out Toys will debut its first line of NASCAR-branded products later this year, which will launch at mass retailers across the country. This new licensing deal with NASCAR allows Far Out Toys to leverage its deep in-house expertise in vehicle play, alongside its extensive inventor network, to provide innovation and new play to the toy category.


“These new licensed toys will allow kids to be NASCAR drivers and experience the thrilling action of the sport,” said Paul Sparrow, managing director of licensing and consumer products, NASCAR. “We look forward to collaborating on fun and imaginative NASCAR play with Far Out Toys in the years to come.”