The Toy Industry Association’s annual Spring event was held this year for the first time in Miami, and, while the weather was Miami-like (scorching sun, gusty ocean winds, drenching monsoon), the accommodations arranged by the TIA were delightful.
Rainbow Studios has announced its new, CGI-animated Winx Club series is scheduled to premiere on Netflix globally in 2025. The news is accompanied by the appointment of Playmates Toys and Giochi Preziosi as master toy partners for an extensive new Winx Club toyline. This strategic collaboration usher in an exciting era of enchantment and adventure for a new generation of kids and the massive global fandom that has followed the franchise since the premiere of its first animated season in 2004.
Mattel, Inc (NASDAQ: MAT) announced Barbie Mysteries: The Great Horse Chase, Mattel Television Studios’ all-new animated children’s series, will debut globally on Netflix this fall. Featuring an all-new animation style and storyline, Barbie Mysteries: The Great Horse Chase will consist of eight 25-minute episodes.
Supercell is expanding its partnership with WildBrain CPLG, a trusted licensing partner for leading brands worldwide, to bring Brawl Stars consumer products to millions of fans across the globe. WildBrain CPLG already represents Supercell’s smash-hit gaming franchise The World of Clash, inclusive of mobile games Clash of Clans and Clash Royale, which have together racked up over 4 billion in downloads.
Jazwares, one of the world’s leading toy companies, and Paramount Global, a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide, has announced that they have inked multi-contract deals to release a robust slate of top-of-the-line toys, costumes, and accessories based on some of the entertainment giant’s most iconic properties. As part of the new agreement, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush, and playsets for Nickelodeon’s Avatar: The Last Airbender franchise. In a multi-contract collaboration, Jazwares will also possess North American rights for costumes and accessories for Nickelodeon’s Avatar: The Last Airbender franchise and hit Paramount entertainment properties, including Dora, SpongeBob SquarePants, Star Trek and Yellowstone. The Paramount and Jazwares portfolio has an expected retail set in 2025.
Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live action content, announced today its new licensing agreement with MGA Entertainment, one of the fastest growing and largest privately held toy and entertainment companies in the world. As its licensing agent in Canada, Nelvana will handle all consumer products licensing, marketing, and retail support in Canada, outside of toys, for MGA’s household name brands such as the award-winning L.O.L. Surprise, Bratz, Rainbow High, Little Tikes, and the highly popular, global sensation MGA’s Miniverse.
Jellycat, the global creator of highly loveable and playful toys for all ages, is proud to reintroduce Baby Jellycat: a line of the most beloved Jellycat characters in new materials and styles. With exceptionally soft compositions and Jellycat’s renowned exquisite detailing, Baby Jellycat extends the Jellycat legacy to the earliest ages. The new launch is defined by two distinct ranges: the core Baby Jellycat range and Luxe Baby Jellycat.