BBC Studios, distributor and licensor for the Emmy and Peabody Award-winning animated series Bluey, is once again expanding its licensing program with partner renewals and new licensees. The company has renewed its licensing deals for Bluey with Spin Master, Horizon Group and Jay Franco (U.S. and Canada). Additionally, TOMY International has expanded their Bluey lines, adding the Pop Up Bluey game (Global excl. Asia).
The winners of the 2024 Licensing International Excellence Awards were unveiled in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing community. The winners were selected from 197 finalists in 32 categories. More…
ADK Emotions NY Inc and T-Licensing Inc is showcasing the highly-anticipated new Beyblade X series at Licensing Expo 2024. After a successful premiere in Asian territories in 2023, Beyblade X will launch globally this year, featuring new animation and a new line of toys for Beyblade fans to enjoy during the brand’s 25th Anniversary. Potential licensees are invited to visit the Beyblade Booth at Licensing Expo, Booth #U245, to discover the world of Beyblade, preview the newest Beyblade X toys from Hasbro and watch sneak peeks of the new animated series.
Ferrero North America brands Keebler and Kinder Joy are celebrating the theatrical release of Illumination’s bold new chapter of Gru and the Minions mayhem, Despicable Me 4, with two limited-edition products, Keebler Despicable Me 4 Rocky Road Fudge Stripes and Kinder Joy Despicable Me 4 Eggs. Beginning May 1, fans everywhere can shop these limited-edition products at retailers nationwide. Illumination’s Despicable Me 4 arrives in theaters everywhere July 3, 2024.
Hasbro, a leading toy and game company, has announced Transformers ‘80s Week to celebrate the 40th anniversary of the beloved franchise. The week-long celebration features new product reveals, pre-orders and retro content allowing new generations to discover the decade where it all began. Check out Transformers ’ social channels for a series of ‘80s-themed stop motion videos that dropped each day this week.
Jazwares, a global leader in toys and licensing, has announced a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025. Iberia is an important toy market and this expansion marks Jazwares European operation’s first direct supply model with retailers in Southern Europe. Jazwares also has offices supplying retailers directly in the UK, Germany, France, and the Netherlands.
The Dr. Lisa Brands Company announced that it has been named master licensee for McGraw Studios’ Love You Forever brand, based on the treasured children’s book that has sold over 36 million copies. The award-winning toy company will manufacture and distribute a heartfelt, whimsical, and endearing range of infant toys, apparel, nursery accessories, bedding and decor, bibs, swaddles, plush, shower gifts, and party products based on the best-selling book. McGraw Studios is taking the powerful sentiment of love across generations, expanding the Love You Forever brand from the bookshelf to the daily lives of parents and children everywhere.
Looking for new ways to create a more effective toy marketing strategy? Don’t miss “Kids Today: Data-Driven Insights Into the Media Research That Matters,” an upcoming Toy Association webinar taking place Thursday, May 16 at 2 p.m. (Eastern). Registration is now open.
WildBrain, a global leader in kids’ and family entertainment, is continuing to expand its beloved franchises—Teletubbies, Strawberry Shortcake and In the Night Garden—with new consumer products partnerships announced ahead of Las Vegas Licensing Expo (VLE). The latest global collaborations celebrate the nostalgic appeal and enduring cross-generational fandom of these legacy properties.
