Last week, the Midwest was ravaged by dozens of tornadoes, leaving communities destroyed. The toy industry’s year-round product donations to The Toy Bank, a key program of The Toy Foundation (TTF), allowed the team to gather warehoused product and send truckloads of toys and emergency response supplies within 48 hours to Omaha, Nebraska and Sulphur, Oklahoma to impact thousands of children and families in each location.
CAMP, the Family Experience Company, announced that it will bring its hit new immersive adventure, Bluey x CAMP, to Boston this summer as the third stop on its US tour. Starting July 19th, 2024, at the CAMP store in Burlington Mall, Boston families can explore Bluey and Bingo’s house in a funny and heartwarming immersive adventure created in collaboration with BBC Studios. Timed entry tickets for Bluey x CAMP are available today and can be purchased here. Following its fast-selling Los Angeles debut, families are encouraged to purchase tickets in advance.
Disguise, Inc, the global costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK) has announced the extension of their licensing agreement in North America for Moonbug Entertainment’s hit children’s shows CoComelon and Blippi. Disguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail fall this year.
Aniplex of America, Inc has unveiled an extensive expansion of the Demon Slayer: Kimetsu no Yaiba franchise in 2024, introducing a wide array of new products and forging multiple new licensing and promotional partnerships, including direct-to-retail collaborations, as well as toy, apparel, gift accessories and gaming products. These launches and new agreements coincide with the season four debut of the acclaimed anime sensation on May 12, exclusively on Crunchyroll in the U.S. The announcement was made by Yosuke Kodaka, President, Aniplex of America, Inc.
Crunchyroll, the ultimate destination for anime fans globally, is launching the second annual Ani-May celebration with new activations across retail, digital, and streaming. This includes new and exclusive anime merchandise and activations at Hot Topic in the United States, Riachuelo in Brazil, and exclusive retail activations in EMEA among many others.
Hallmark, the company responsible for one of pop culture’s most enduring characters, is marking a momentous anniversary with an extensive licensing program in celebration of Rainbow Brite’s 40th anniversary. Debuting in 1984, Rainbow Brite is a franchise that has brought color and imagination to generations, and now fans will have even more ways to express their adoration with a variety of products hitting shelves this year.
Mattel, Inc (NASDAQ: MAT) has promoted PJ Lewis to Senior Vice President, Global Head of Action Figures and Fisher-Price Entertainment. It was announced by Mattel Executive Vice President and Chief Brand Officer, Lisa McKnight to whom Lewis reports. Lewis is taking on an expanded role as Executive Lead for Action Figures and Fisher-Price Entertainment, including management of Action Figures, Plush and Preschool Entertainment, inclusive of Barney and Imaginext.
Momentum is building for The Toy Association’s LA Fall Preview, with nearly 70 percent of available showroom space already sold. Taking place at 2250 East Imperial highway in El Segundo, in the heart of the LA “toy district,” the marketplace will welcome Hasbro, LEGO Systems, Inc, Crazy Aaron’s, Elenco, Horizon Group USA, and more as the toy industry gathers for preview activity in the fall, including a dedicated Toy Association market week from September 9 to 13.