Authentic Brands Group

Magazine Royaltie$
Royaltie$, April 2011
Catching Up With...
Catching Up With Jamie Salter, Chairman and CEO, Authentic Brands Group

Authentic Brands Group is a brand development and licensing company. In conjunction with parent company Leonard Green & Partners, its mandate is to acquire, manage, and build long-term value in prominent consumer brands. President and CEO Jamie Salter discusses how the company started to build its brand stable by acquiring various brands related to mixed martial arts, including TapouT, Silver Star, and Sinister.