Magazine Toys & Family Entertainment
Toys & Family Entertainment, July 2010
Catching Up With...
Catching Up With Susan Meek

Precious Moments has begun to expand its brand into a variety of categories looking beyond its roots as a figurine and gift company. It has recently signed a number of deals that bring Precious Moments’ art and characters to the baby care category. Susan Meek, vice-president of licensing for Precious Moments, discusses why the characters can be licensed successfully and looks at the company’s future plans.