Catching Up With...
Catching Up With Matt Young

Just a few months ago, Electrolux Global Brand Licensing (EGBL) announced that it would be staking its claim in the U.S. licensing arena, with a focus on brand extensions. One of the most recent extensions involves the AEG brand and “green” products. Founded in Germany in 1883, AEG’s reputation spans a wide spectrum of products, from appliances to power tools to toys. Matt Young, head of EGBL, explains how three licensees are using the AEG brand name to bring high-quality, eco-friendly products to the U.S.

New Brands for the Road: Car and Driver and Road & Track

Americans cherish their cars, making automotive-related brands popular for licensing. Automotive magazine brands are no exception to this. The Joester Loria Group has recently been named as the licensing agent for Car and Driver and Road & Track. The Joester Loria Group is putting together a licensing program for each magazine’s brand that will highlight its unique position in the category.