New York City-based Licensing Street is operating as two distinct business models: licensing agency and licensing consultant. The company launched in January 2009 during one of the worst economic climates the world has seen. Learn how JJ Ahearn and business partner Jason Korfine crafted a team that is building a business despite these economic challenges.
- Holiday Season: News and Notes
- Hasbro, Corus in Distribution Deal
- Dora, SpongeBob to Get Apps
- LEGO Games Gets an App
- Disney Store Opening
The music industry has changed significantly over the past 25 years. Album sales have slipped and promotional opportunities have shifted. Licensing is playing a big role in creating new revenue streams for the industry.
- Poptropica Signs with Jazwares
- IMC’s Sunkist Signs WillBe for Frozen Treats
- Classic Media, USPS Holiday Promo
- Engelbreit Greetings Cards
- Springs Global Signs Nate Berkus
- Hilfiger Celebrates with GreenLight
- CPLG to Work with British Airways
- Dietrich Leaves CPLG Post, Protheroe Promoted
- Hires at Sesame Workshop
- Store Check: We Visit Stores This Holiday Season So You Don’t Have To
- Disney Store Opens in Times Square
- TRU Enhances Tech Options for Shoppers
- Warner Bros, Hot Topic in Harry Potter Promo
As the digital world becomes more entwined with daily life, classic brands and properties have to adapt to this new medium to keep pace with the demands of the market. Scholastic has had remarkable success with the transition, creating successful versions of its key children’s brands (such as Clifford the Big Red Dog and I Spy) for digital platforms, including the iPad and the Nintendo Wii. Carolyn Fraser, director of Scholastic Interactive, talks to Royaltie$ about making the leap into the digital world.
- FAO Opens Café
- Sesame Expands Healthy Habits Mission with Grant
- New Samurai Power Rangers Make Debut
- Happy Meal Toys to Be Banned?
In a market where affordability has become more important than ever, the low-priced impulse and novelty category has found success in and out of the toy aisle.