Breaking News: Friedman to Leave Mattel, Stockton Appointed COO

Mattel, Inc., just announced the appointment of Bryan Stockton, Mattel’s president of International, to the new position of chief operating officer (COO), effective immediately. Mattel says this action further aligns the company’s senior leadership team with the company’s global strategic initiative to be the largest, most profitable, and fastest growing toy company. Stockton will report to Robert A. Eckert, chairman and CEO of Mattel, as will Mattel’s finance, legal and human resources functions.

Outside, Inside, On The Water: Innovation in Sports Toys

With today’s concerns about childhood obesity and unhealthy lifestyles, parents are eager to get their children outside to play. Few categories help them do that in the way that sports toys can. With the innovative steps manufacturers are taking, parents may not have to push their children too hard to go out and play.

Catching Up With...
Catching Up With Laura Zebersky, Jazwares Executive Vice-President of Sales

Jazwares, Inc., which launched in 1997, has taken on a number of high-profile licenses over the past few years. The company offers a wide array of toys, electronics, and stationery products featuring Sonic the Hedgehog, WWE, Strawberry Shortcake, Ben 10, Hershey’s, and many others. The newest addition is Star Wars. Also, the company has developed proprietary lines such as this year’s Mix Pups.