The Toy Association’s Diversity & Inclusion Committee aims to build awareness of and provide best practices for creating diversity within toy companies.
DHX Media will debut a brand-new children’s subscription-based video on demand service called Kids Room, launching this summer.
Canspan will be leading strategy and execution for tween lifestyle brand Iscream’s paid digital and social media advertising, public relations and providing support on organic social media campaigns.
Mattel appoints Jamie Cygielman, veteran marketing executive and former CMO of Iconix Brand Group, as senior vice-president and general manager of American Girl.
Star Trek is about to boldly go where no CBS TV franchise has gone before. CBS Television Studios has created a global franchise group that will manage and maximize the expansion of the Star Trek brand beyond the traditional boundaries of linear broadcasting and streaming.