Licensing Toys

APC Kids’ Kid-E-Cats Are Off to Italy


APC Kids, the children’s entertainment distribution company of boutique co-producer and distributor APC Studios, has appointed Giochi Preziosi as the distribution partner for its KID-E-CATS toy range in Italy.


The master toy partner for KID-E-CATS, Toy Plus (Far East) Ltd., part of the Thai Group, is currently developing a range spanning plush, collectibles, figurines and playsets targeted at preschool children, with global retail launch scheduled from September 2019. Giochi Preziosi is on board to distribute Toy Plus’ products across Italy, starting with the four lines developed to date including 3-inch figurines with accessories, 6-inch figurines with sound press-it buttons, musical eight-inch plush figures and musical six-inch plush figures for holiday this year.


Lionel Marty, Managing Director of APC Kids says: “We’re delighted to have the preeminent Italian toy company, Giochi Preziosi, on board to bring Toy Plus’ products to KID-E-CATS fans in Italy. The range is already looking fantastic and we’re confident that Giochi Preziosi’s wealth of experience in establishing a strong retail presence for preschool properties will ensure the first wave of products is a huge hit when it launches later this year.”


The series is based on an original Russian series produced by CTC Media and Studio Metrafilms and is the second-best performing pre-school series in Russia. The third season is currently in production following a commission from CTC last year and series one and two are currently available on Nick Jr internationally in over 170 territories following a deal signed between APC Kids and Nickelodeon International last year.