New Toys "R" Us Storefront
News Retail
TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us

Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.

Entertainment Events Licensing
Warner Bros. Kicks Off Scooby-Doo 50th Birthday Celebration
Warner Bros. Consumer Products celebrates 50 years of Scooby-Doo with a “50 Days of Scooby” celebration.   Kicking off July 26, Warner Bros. is giving fans 50 days of content, giveaways, product, downloadable activities, and more—all leading up to September 13, the 50th anniversary of the Scooby’s official television debut in Scooby-Doo, Where are You! Home Entertainment will also release the Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion…