Zing Acquires Marshmallow Fun Brand


Zing Global acquired the intellectual property for the Marshmallow Fun brand through the Marshmallow Fun Company. As part of the purchase, Zing Global will now manufacture and market the brand and Ozwest, Inc. and Fizz Bizz Inc. will distribute the line in North America.


“The Marshmallow Fun Brand is an exciting line of toys that will integrate seamlessly into our award-winning line of blasters and bow and arrow sets that have fueled the company’s growth and continue to be at the core of our business,” said Kristy Comstock, vice-president of operations, Ozwest.


The Marshmallow blaster is is a marshmallow-fueled blaster that shoots at a range of up to 30 feet and holds 25 mini marshmallows, according to the companies.


Zing Global, with headquarters in Hong Kong and sales and marketing offices in Portland, Oregon, is best known for its lineup of award-winning outdoor toys, including Air Storm, Firetek and Hyperstrike Bow and Arrows and Glove-A-Bubbles as well as the #Stikbot stop-motion animation brand. Ozwest, Inc. distributes the Zing toy line via mass retailers such as Target and Walmart. Its specialty and e-commerce business is distributed through Fizz Bizz, Inc.