Explore the Great Outdoors in This New NatGeo VR Experience
As part of its #QuestCountdown series, Oculus has teamed up with National Geographic for the launch of National Geographic Explore VR.
Build-A-Bear Donates Teddy Bears to Red Cross Relief Efforts
For the third consecutive year, Build-A-Bear and the American Red Cross are partnering to provide bear hugs to families when disaster strikes. The American Red Cross will receive a donation from Build-A-Bear of several thousand furry friends, which the organization will distribute during disaster-relief operations throughout the year. May 2 through May 29, Build-A-Bear Workshop guests can also donate to the nonprofit organization at checkout in stores and…
PlayMonster Acquires Set Enterprises
PlayMonster broadens its portfolio of card games with the acquisition of Set Enterprises, the game maker behind WordSpeil, SET, Quiddler, etc.
Anki, The Company That Gave Us a Real-World WALL-E, is Shutting Down
Anki, the toy robotics company behind the original AI racing course Anki OverDrive and the adorable robot companion Cosmo, is shutting down.
Transformers’ 35th Birthday Celebration is More Than Meets The Eye
In honor of Transformers’ 35th anniversary, Hasbro launched a new brand campaign that celebrates how every individual is “More Than Meets The Eye.”
Epic Story Media Expands Executive Team with eOne, Nickelodeon Vets
Epic Story Media (ESM) expands its senior team with two new hires. Former eOne Acquisitions Vice-President Jessica Labi joins as head of distribution and brand strategy alongside former Nickelodeon Vice-President of Toys David Sztoser as head of licensing and merchandise.
Avengers: Endgame Breaks Records; Hits $1 Billion Opening Weekend
The box office report from Avengers: Endgame is in, and it’s as if Marvel Studios took Thor’s hammer to previous records. The movie shattered previous records, making it the first film ever to pass the $1 billion mark on its opening weekend.
Spin Master Takes On Big Potato Games Distribution
Big Potato Games and Spin Master announced a three-year license agreement for the U.S. and Canada.
Schleich Launches New In-Store Experiences
Schleich expands its footprint across the U.S. with a new regional brand experience launching in select flagship toy stores nationwide. The latest shop to open is at ABC & Toy Zone in Rochester, MN.